Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. Check out Cision’s free “State of the Media 2016 Report!” Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Is your spokesperson experienced in doing interviews for podcasts or via Periscope? Tip #1: Tell Your Story with Pictures.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

APRIL 12, 2022

million in 2016. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 91

Software Pitching Measurement Enterprise 91

Sword and the Script

OCTOBER 4, 2016

He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. Alpharetta was named among a list of 2016 Best Cities for Tech outside California and New York, according to the Alpharetta Patch ). Know a PR, marketing or sales leader with compelling ideas fit for print?

Technology 108

Technology System Data Leadership 108

Burrelles Fresh Ideas

AUGUST 2, 2023

By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging. The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print.

Radio 75

Radio Television Media Local 75

Sword and the Script

OCTOBER 15, 2016

To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. In fact, just this past week the 2016 list of highest-paid dead celebrities was released, despite the fact there are 2.5 1) Final Confessions of David Ogilvy.

Advertising 60

Advertising Advertising Print Interviews 60

Communications Conversations

OCTOBER 15, 2019

What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Cloud) and print (The Minneapolis St. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. This ratio has doubled in the last 10 years.

Media Relations 100

Media Relations Pitching Media Report 100

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital. Adobe (pictured below) has a great template.

How To 48

How To Media Print Real Estate 48

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” From the August 31, 2016 issue of Credit Union Times Magazine. Credit Union Crisis Planning Essential. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

AUGUST 12, 2016

Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Sword and the Script

NOVEMBER 29, 2016

The same is true in print. This is a sure-fire path to fail in content marketing, and a central theme of a piece by the analyst firm Gartner on content marketing , stemming from an interview with Joe Pulizzi of the Content Marketing Institute. Today, are many more options both on the television – and on the web.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 14

Technology Company Software Marketing 14

MaccaPR

JULY 27, 2016

“I put clothes on because people don’t like me to be in the woods naked,” growls prodigiously-bearded professional lumberjack Adrian Flygt, in a video feature produced by agency BBDO Minneapolis to kick off its 2016 “Lumberjacks Eat Moore. Dinty Moore” marketing campaign for Hormel’s beef stew.

Marketing 48

Marketing Video Consumer Agency 48

NewsWhip

NOVEMBER 13, 2020

It was a simple idea, but after 10 days of the Tiger King’s release on Netflix, Old Navy did a really cool post on Instagram highlighting all of their leopard print items. So for example, if we wanted to look at the range of rhetoric during the 2016 election? At the start of Covid, we all got sucked into the Tiger King phenomenon.

Agency 78

Agency Creativity Instagram Trends 78

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. Today’s corporate sustainability reports have moved beyond a single print-based reporting tool to a multi-media showcase of an organization’s sustainability performance.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

MaccaPR

AUGUST 26, 2015

Stay tuned in 2016! We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Even if your company doesn’t have nearly 165 years’ worth of content under its belt, there’s still more (Christina – more what?) At our Flavor Graveyard, we pay tribute to our dearly de-pinted.

Corporate 48

Corporate Examples Storytelling Branding 48

Karen Freberg

MARCH 2, 2018

My first was self-published back in 2016, which actually really started everything for me. I submitted my proposal for my book to Sage in October 2016 (just as I was heading on a plane to go to a conference) and found out December 2016 my proposal got accepted. I know seeing the physical book printed out will be truly exciting!

Social Media 40

Social Media Exercises Resources Writing 40

MaccaPR

DECEMBER 19, 2016

YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. And it doesn’t hurt that Medium has 57M monthly unique readers, according to a recent presentation by Medium's Holly Lou Murphy at the 2016 MIMA Summit.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

MAY 26, 2020

It includes TV and radio spots, print ads, billboards, targeted digital ads, social media posts and email messages. The hospital system’s media team has also been busy arranging more than 30 interviews per week with local, regional and national media, and implementing virtual press conferences to share important messages.

Communications 192

Communications Crisis System Healthcare 192

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. H: What about the print quality? It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout. September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. That’s where it all started for me. #2

Writing 83

Writing Google Blogging Exercises 83

Sword and the Script

AUGUST 2, 2016

And so it is with great pleasure, I bring you another edition of the Off Script interviews series. — Kevin C Hartman (@KevinCHartman) July 14, 2016. Thank you, Kevin, for this interview, for adding value to the PR profession, and of course, thank you for your service. 1) How did you get started in PR? “I’m

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. Closer to home, the face (and facial hair) of Authenticity Politics Jeremy Corbyn is rewriting the rulebook by shunning headline interviews on Today and Marr in favour of ragtag rallies and vegetable shows. 2016 will be about responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60