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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75
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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

Check out this list of podcasts for public relations and communications pros. . This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. The PR Week. Each episode features a PR pro from a known agency. On the Media.

Sports 332
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Pitching Radio in the Age of Instagram: A Q&A with WCCO's Roshini Rajkumar

MaccaPR

If you’re a Minnesota public relations professional seeking to boost the presence of your company’s lead executive, is there a more coveted spot on Twin Cities radio than News & Views with Roshini Rajkumar on WCCO Radio? In this age of blogs, podcasts, Instagram and YouTube, are radio talk shows still relevant?

Radio 89
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Lessons from the UK’s top media and public relations blogger

Stephen Waddington

Marcel Klebba was named media and public relations blogger of the year at the Vuelio blog awards on Friday at a glitzy ceremony in London. The inspirational public relations graduate started blogging in September 2016 as a final year student at Westminster University. Within 12 month he’d landed a job at M&C Saatchi.

Publicity 105
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Social media and search won the 2016 US elections

PR in High Definition

Politics aside, the 2016 US election was fascinating to watch as it unravelled like a fast-paced Netflix series. The two most vilified public figures in recent US history – Hillary Clinton and Donald Trump – had to employ new campaigning strategies to win over an increasingly connected, internet-enabled population. Franklin D.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The truth is a tough sell to the public if it’s contrary to personal aspiration. The Nolan Principles are an unfashionable set of guidelines for standards in public life. Media literacy – awareness among the public of media manipulation is low. It’s a response to the impasse in UK politics since the EU Referendum in 2016.

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Stop Smearing Goldfish: That Attention Span Statistic is Dubious

Sword and the Script

Maybe you heard a Harvard academic citing them on US radio. The piece goes on to interview a psychologist who “studies attention in drivers and witnesses to crime.” The BBC isn’t the first publication to look into this matter. In 2016, Jason Miller of LinkedIn tracked down that mysterious Microsoft study.