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5 Ways to Ride the Social Journalism Trend

Cision

Journalism and PR have changed over the past several years. The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. Start paying attention to journalists on social networks and rope it into your pitch strategy to connect to social-savvy media contacts.

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2016 Global Social Journalism Study: How to Reach More Journalists on Social Media

Cision

A few years ago you probably could have gotten away with not using social media to listen to and interact with journalists and influencers; however, because it’s now so embedded in the news media’s everyday life, you risk missing out on coverage opportunities. That’s an increase from 2013 when 41 percent of respondents felt this way.

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Amid Flood of False News, PR Professionals Must Support Credible Journalism

PRSay

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust. Photo credit: giodilo ].

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PR and journalism—we’re in this together

Agility PR Solutions

The cry that “the media is dying” has been echoing for years now, but the latest data from the Labor Department (as recently reported by Bloomberg) is especially dire. It’s predicted that journalist jobs will decrease by 9 percent from 2016 to 2026. When they leave the newsroom, where are all these professionals be going? […].

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Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.

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Infographic: What’s the State of the Media in 2016?

Cision

Last week, we released the State of the Media 2016 Report , which used a survey of over 300 journalists and Cision’s own media experts to provide insights into how to build better relationships with the media and earn more coverage. Periscope launching to join the ranks of Meerkat and Stream.

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4 Reasons Your Digital Newsroom Falls Short for Journalists

Cision

Cision’s 2016 State of the Media Report echoes this sentiment with 42 percent of respondents saying communication professionals need to improve on providing information. Choose a dedicated contact for all media-related inquiries, and make their name, email and phone number prominent on your digital newsroom.

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