Cision

MARCH 22, 2016

Your brand may have a good story, but if you’re not catching journalists’ attention with your pitch, it won’t get covered. Journalist Sharon Ward Keeble stresses the importance of providing value and detail when pitching your story. How did you get your start in journalism? How did you get your start in journalism?

Newspapers 120

Newspapers Pitching Interviews Writing 120

Cision

MARCH 29, 2016

In 2016, communication has many more moving parts. What I want to do in this post is focus on how people are using press releases most effectively in 2016. And you could also cite statistics from your testing when pitching to a journalist or influencer to substantiate how this will be high interest to their readers. ” 4.

Retail 120

Retail Pitching Print Writing 120

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. How has PR Changed?

Blogging 144

Blogging Software B2B Survey 144

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. Bayse (@LEBayse) February 24, 2016. Find a way to work that into your pitch.”. Suzette Kettenhofen (@webdiva911) February 25, 2016.

Newspapers 120

Newspapers Print Mobile Pitching 120

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. Get Cision’s free State of the Media 2016 Report! When pitching journalists, consider including photos or other multimedia to go along with your story. But with so much constant change, how can your brand keep up?

Trends 120

Trends Mobile Media Infographics 120

Cision

FEBRUARY 11, 2016

Align your company’s mission with what makes it unique and use that angle to pitch and earn coverage from targeted, trusted media outlets. By pitching thought leadership to outlets before publishing on your own channels, you can turn owned media into earned media. How can you stand out? Want inspiration? PricewaterhouseCoopers.

How To 120

How To Media Employee Policies 120

Buchanan PR

SEPTEMBER 19, 2022

How surprised I was to see that I was watching a broadcast from Cheddar News, a live-streaming business news network that launched in 2016. ProPublica is an independent, non-profit, award-winning newsroom that produces “investigative journalism with moral force.” First, it’s great journalism. ProPublica.

Journalism 52

Journalism Media Financial Local 52

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. Writing in AP style means they’re speaking the language of the people they are pitching. You may get a reward in return.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Cision

MARCH 31, 2016

What was behind your decision to switch from journalism to PR? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. How will your background in journalism help you in this new position? Want to improve your media relations? And they told a good story.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

APRIL 12, 2022

million in 2016. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 91

Software Pitching Measurement Enterprise 91

Communications Conversations

OCTOBER 15, 2019

Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. Paul Business Journal).

Media Relations 100

Media Relations Pitching Media Report 100

Bianchi Biz Blog

FEBRUARY 12, 2024

How long have you been in journalism and how did you get started? A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. What advice do you have for PR people that want to pitch you? I also try to highlight innovations that feel like small glimpses into the future.

Meeting 86

Meeting Report Transportation Automotive 86

Communications Conversations

NOVEMBER 12, 2020

In 2016, when a client approached the DKY partners with a lot of content needs, they decided it was time to add a full-time PR and content function, which I was super happy to come in and anchor. But journalism does addict you to quick results and to working alone. Later, they did some important pro bono branding work for me at FMSC.

Publicity 174

Publicity Leadership Corporate Agency 174

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Audiences know the difference. ” ~ Carrie Eddins , Founder, The Blondepreneur 20.

Writing 211

Writing Communications Marketing B2B 211

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. Need I mention NOT to pitch a local TV news outlet a story on the day a mass shooting occurs in its hometown?

Pitching 43

Pitching Journalism Tools Social Media 43

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Bianchi Biz Blog

JUNE 17, 2024

How long have you been in journalism and how did you get started? I’ve worked in the journalism field in some shape or form since I graduated from college in 2014. Then I transitioned into the B2B journalism world at TechTarget from 2016-2023. What advice do you have for PR people that want to pitch you?

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? What is the motive behind this pitch?

Meeting 81

Meeting Automotive Media Transportation 81

Shift Communications

FEBRUARY 23, 2017

After learning that Ari Levy at CNBC was working on a longer lead piece about ad blocking, we quickly pitched him on the idea of talking to Vungle to learn more about the broader in-app advertising ecosystem and how they work with developers. Never underestimate the power of a good byline.

Local 68

Local Mobile Corporate Retail 68

Bianchi Biz Blog

SEPTEMBER 20, 2021

The first one is a review of a 2016 Lincoln MKX ( [link] ) and the second is a first drive of the updated 2019 Honda Pilot ( [link] ). How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Random, unsolicited e-mail pitches can be pretty annoying.

Meeting 66

Meeting Automotive Media Airlines 66

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work.

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

MARCH 22, 2016

Journalism Needs to Change: Interestingly enough, this complaint did not come from PR/Marketing professionals but journalists themselves. Whether or not there will be changes to “old school” journalism are yet to be seen – but the ad model driving the news is not lost on those putting the stories in front of you each day.

Privacy 60

Privacy Hotels Film Data 60

Doctor Spin

FEBRUARY 26, 2024

Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology , 36 2, … Continue reading Learn more: Priming in PR: The Subtle Art of Pre-Suasion Subscribe and get a free ebook on how to get better PR ideas. European Journal of Social Psychology, 36 2, 147–168. Primes as hidden persuaders.

eBook 52

eBook Journalism Course Examples 52

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 64

Blogging Analytics Google Writing 64

Doctor Spin

FEBRUARY 22, 2024

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. 6a) June 6, 2016: DOJ Rules on PR Newswire.

Technology 14

Technology Company Software Marketing 14

Sword and the Script

JUNE 11, 2016

Tools ranging from Live Journal, TypePad and Blogger — to WordPress, Tumblr and Medium. Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. The Blogging Gutenberg .

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

JULY 20, 2016

It’s important to not only stay current with PR and marketing best practices, but also journalism best practices. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

Media Relations 40

Media Relations Media Local Healthcare 40

Beyond PR

AUGUST 24, 2016

While social media may have once been viewed by news media as another way to drive clicks to articles, Cision’s latest Global Social Journalism Study reveals that social media use by journalists goes far beyond publishing and promoting content. . Architects.

Social Media 40

Social Media Study Media Groups 40

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. He also wrote The Win Without Pitching Manifesto and Pricing Creativity: A Guide to Profit Beyond the Billable Hour. MAICON Speaker Series. Where to start: 8/26/2019 You 2.0:

Marketing 74

Marketing Conference Content Marketing Agency 74

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Beyond PR

APRIL 26, 2016

During next week’s National Small Business Week (May 1-7, 2016), small business owners from around the country will be celebrated for their entrepreneurial spirit and determination, and have an opportunity to participate in events that educate, connect, and inspire.

Small Business 40

Small Business Nonprofit Local Community 40

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. Don’t get me wrong, I’m a huge fan of HubSpot – and content marketing, brand journalism, inbound marketing, demand generation and marketing automation. Whatever category your work falls into, these programs are successful because they work.

Blogging 40

Blogging Strategy How To Writing 40

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. As both a journalism and PR purist, I was passionate about exploring topics from both sides of the table (a byproduct of my education in PR and Journalism).

Blogging 40

Blogging Analytics Google Writing 40

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 b) Is Your Press Release Pitch Guilty of Information Overload? e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.

Trends 60

Trends Media Report Technology 60

Buzzstream

MARCH 26, 2025

I’m just gonna find the top 100 websites that I wanna get links on and it’s gonna be obviously Search Engine Journal, search Engine lands SE Roundtable. This is like in 2016 or 2017. There wasn’t like, I wasn’t like, here’s my huge pitch and no I’m just asking a simple question.

Brand 62

Brand Branding SEO Data 62