Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 183

Survey Marketing B2B Study 183

PRSay

JUNE 18, 2019

Froke, who is based in Philadelphia, has been the Stylebook’s lead editor since 2016 and a member of the Stylebook team since 2013; she has worked for The Associated Press in various editorial roles since 1984. She will be leading a webinar tomorrow (June 19) from 2–3:30 p.m.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 81

Meeting Automotive Media Transportation 81

Waxing UnLyrical

MAY 22, 2015

No matter how the world changes, three things seem to stay the same when it comes to building thought leadership: trust, transparency, and content. Doug reiterated this last point when I asked him for his take on thought leadership in the media. If the media feels misled, the chances of your story getting placed will be nil.

Leadership 40

Leadership Report Media Video 40

Stephen Waddington

SEPTEMBER 29, 2021

It won’t happen, in fact the issue quickly becomes dismissed in CIPR communities because of deeply entrenched views and the PRCA’s assertive industry leadership. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

PRSay

SEPTEMBER 9, 2016

Research insights are also one of the most effective way to generate media headlines and to sustain effective thought-leadership programs. Boomers are still reading their news in printed copies of newspapers (41%) and are avid TV news watchers (78%). Millennials.

Newspapers 60

Newspapers Print Sports Consumer 60

PRSay

SEPTEMBER 28, 2017

would be comfortable reading about our actions, decisions and discussions on the front page of tomorrow’s newspaper, on television or in social media. In 2016, he was the first BEPS member to be given Member Emeritus status by the PRSA Board of Directors. Our families (your mother, children?)

Ethics 90

Ethics Construction Guidelines Television 90

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. Thought Leadership Isn’t A Content Strategy. Worse, it’s blogging for the sake of blogging.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Maxim Behar

SEPTEMBER 5, 2021

For instance, when a negative article was monitored in the national daily newspaper, we had enough time to meet our client for a coffee and discuss it together before prepare a press release or statement, invite journalists to a briefing and explain where we stand. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Social Media 98

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? How can PR professionals gain buy-in from senior leadership and how the value of PR to the C-Suite? Business leaders base their decisions off of three things: money, risk and resources.

Corporate 48

Corporate Storytelling Case Study Measurement 48

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

FEBRUARY 24, 2021

In 2022, the endowment fund will begin awarding scholarships to Black college students at the junior and senior levels who demonstrate Kaiser’s qualities of Black leadership, PR excellence and community volunteerism, PRSA’s Greater Kansas City Chapter said in a statement. Wells Award for leadership in journalism for people of color.

Newspapers 122

Newspapers Fashion Leadership Journalism 122

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 213

Marketing Content Marketing Data Social Media 213

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. In addition, she’s helped lead the AHPR campaign to highlight UO alumni and US Olympians Ashton and Brianne Eaton on the road to Rio for 2016 called What’s Your Gold?

Sports 0

Sports Internal International Leadership 0

Communications Conversations

AUGUST 11, 2017

daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. And while it might not be a “fact”, here’s one more important point to consider: In the current state, Boomers and Gen Xers serve in leadership positions (for the most part) within large agencies and large companies.

Media Relations 87

Media Relations Media Local Leadership 87

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. In the course of a day I could be talking to a TV producer in San Antonio and a newspaper reporter in Minneapolis to line up segments and stories. I know, I know, I’m not breaking news here. Each day is different!

Media 112

Media Journalism Report Video 112

MaccaPR

AUGUST 26, 2015

As a newer service offering, TimesMachine provides The New York Times subscribers with a fully searchable archive of past newspapers, such as the July 20, 1969, article, " The Day Before The Moon Landing." Stay tuned in 2016! We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership.

Corporate 48

Corporate Examples Storytelling Brand 48

Landis PR

MARCH 13, 2023

By Makenzi Jordan Rodriguez ) Spotlight (2015) 2016 Academy Award Winner The riveting film “Spotlight” follows the Boston Globe’s Spotlight team of investigative reporters – the oldest continuously operating investigative team in the U.S. – as they uncover a disturbing decades-long cover-up of sexual abuse by Catholic priests in Boston. “The

Journalism 52

Journalism Film Ethics Television 52

Ethical Voices

JANUARY 22, 2024

He wanted to be utilizing, for lack of a better term, and this will certainly date me, op-eds in a local newspaper to try and besmirch their competition. Influence is leadership. I asked him about it, how do you correlate this to what we did with your leadership team? We did a lot of crisis and issues management.

Ethics 79

Ethics How To Training Employee 79

ZudePR

MARCH 22, 2018

2 Doing the Research It was February 2016. This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 It’s June 2016. It germinated in February 2016 and over the next six months it began to sprout.

Writing 83

Writing Google Blogging Exercises 83