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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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The #PRStudChat Community Discusses PR, Twitter & Politics on Tuesday, October 11th

Deirdre Breakenridge

With the 2016 Presidential Election Campaign being coined “The Twitter Election” there is no question that Twitter is topical. On Tuesday, October 11, 2016, at 8:30 p.m. There is a lot to learn (and will be learned) from this mainstream news channel.

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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. News websites are the next most common source, followed by radio, social media and print newspapers. Greg Beaubien is a frequent contributor to PRSA publications. adults, compared to 49 percent for television.

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A call for a public inquiry into the impact of media and tech on democracy

Stephen Waddington

The truth is a tough sell to the public if it’s contrary to personal aspiration. The local media and broadcast media has done a good job in holding political campaigns to account against the wave of disinformation online. The Nolan Principles are an unfashionable set of guidelines for standards in public life. BBC Trending ) 2.

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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

vice president of strategic marketing, northern region, for RWJBarnabas Health, a network of health care providers in New Jersey, said the system is beginning to reopen services in keeping with the governor’s executive order, as well as public health guidance and regulatory policies. Dennis Wilson, Jr., Honoring health care workers.

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What’s Needed for a Successful Satellite Media Tour

Cision

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. These tours aren’t just efficient, though. When done right, they can be creative and compelling.

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8 Great Linked Tactics for Communicators

PRSay

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. Register by April 22 and save $100. .