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Social Media Overtakes Print Newspapers as News Source

PRSay

Television remains the most popular way Americans receive news, though its use has fallen since 2016. adults, compared to 49 percent for television. On TV, local news is most popular, with 37 percent of respondents saying they often see news there, compared with 30 percent for cable-TV news and 25 percent for network news.

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5 Challenges to Effective Communication

Cision

1 television program on TV (“I Love Lucy”) averaged 68 percent of all households watching the show every week. 1 television program on TV (“The Cosby Show”) averaged 38 percent of all households. 1 television program on TV (“CSI”) averaged 12 percent of all households. In 2016, the No.

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The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016. BBC Breaking News (@BBCBreaking) January 11, 2016. Perez Hilton (@PerezHilton) January 11, 2016. VOGUE.CO.UK (@BritishVogue) January 11, 2016. Nina Garcia (@ninagarcia) January 11, 2016. American television host and actor.

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What’s Needed for a Successful Satellite Media Tour

Cision

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. These tours aren’t just efficient, though. When done right, they can be creative and compelling.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

Lauer’s visibly shaken co-hosts Samantha Guthrie and Hoda Kotb faced a live television audience within hours of learning about Lauer’s ouster. Guthrie eloquently conveyed her conflicting personal emotions while being respectful to those who had come forward to end her colleague’s career.

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PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

Anyone in public relations would agree that the news stories of 2016 have been crazy. Second, the ultimate feel-good result: a stranger takes Callison’s resume to a local pizza place and he actually lands a job. Pizza Rock, the small, local restaurant who hired Callison has received mounds of unabashedly great press.

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

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