Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Carrie Morgan (@morgancarrie) April 7, 2016. Storytelling skills also set you apart from many others in our industry who have limited themselves to a traditional media relations focus. Mark DelSasso (@videoarch) April 7, 2016. PRisUs @RonPloof #prprochat.

Storytelling 100

Storytelling Resources Journalism Examples 100

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? Source: 21 Media Relations Insights from 4,000 Journalists ).

Survey 183

Survey Marketing B2B Study 183

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” My daily newspaper of choice is…newspaper? I’m also looking forward to working with a great group of people with a wide range of skills and experience. ” I hope I haven’t switched!

Newspapers 120

Newspapers Reddit Journalism Technology 120

Beyond PR

JULY 18, 2016

As the Olympic flame weaves its way through Brazil, more than 10,000 athletes from 28 sports are preparing to converge on Rio de Janeiro to compete in the 2016 Summer Olympics. Communicators will be better served by understanding the Brazilian media landscape and investing in journalistic relationships to gain reputable coverage.

Media Relations 40

Media Relations Print Media Newspapers 40

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. The Copyright Licensing Agency (CLA) and Newspaper Licensing Agency (NLA) exist to protect the rights of copyright holders.

Industry 153

Industry Publicity Agency Community 153

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. After all, the media is the main lifeline of our work. Expand PR capabilities.

Publicity 68

Publicity Media Reputation Radio 68

Stephen Waddington

DECEMBER 12, 2019

It’s a response to the impasse in UK politics since the EU Referendum in 2016. Lib Dems in owned media manipulation , Stephen Waddington ). Fake local newspapers The Liberal Democrat Party published campaign newspapers including The North East Fife Gazette, Mid-Hampshire Gazette, and North West Leeds and Wharfedale News.

Publicity 93

Publicity Media Facebook Newspapers 93

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs.

Meeting 81

Meeting Automotive Media Transportation 81

Mora Communications

SEPTEMBER 22, 2016

More than ever, consumers have their defenses up when watching or listening to the media. An effective media relations campaign allows you to slip past those defenses by being featured in media outlets that they already trust. 2016 | Top PR Firm Los Angeles Blog. Copyright © Mora Communications Inc.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

Sword and the Script

JUNE 11, 2016

Here are three thought-provoking links analyzing the role of blogging in thought leadership; the increased importance as a business marketing medium; and tactical tips for optimizing blog posts for SEO in 2016. The gatekeepers are no longer the editors and reporters of magazines and newspapers. The “gatekeeper” doesn’t exist anymore.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Media relations training helped Wyss-Schoenborn effectively manage the press during the crisis. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

MaccaPR

DECEMBER 19, 2016

Facebook - Depending on your social media strategy, consider how the new piece of content might resonate with your Facebook audience, which for some companies is more about workplace culture and boosting employee morale. Media Relations - Is your e-book authored by an expert? October 19, 2016.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 213

Marketing Content Marketing Data Social Media 213

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Communications Conversations

AUGUST 11, 2017

In fact, my prediction: 50% of all media relations jobs will be eliminated in 10 years. Consider the facts: FACT: Mainstream media reach continues to wane. daily newspapers (print and digital) fell 8% in 2016–the 28th consecutive year of declines. FACT: Local media continues to struggle as well.

Media Relations 87

Media Relations Media Local Leadership 87

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. Newspapers are cutting staff. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St.

Media 112

Media Journalism Report Video 112

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility. Taylor Ennis, @taylor_ennis93.

Sports 0

Sports Internal International Leadership 0

MaccaPR

OCTOBER 26, 2015

You remember those predictions just two years ago heralding the Death of Public Relations? We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Exhibits C, D and E: Invasion of the Ad Blockers! billion - but the 5.7

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48