Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In January 2016, Powerhouse Communications was born.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

MAY 24, 2016

Media professionals cannot sit around waiting for pitches if they expect to have an impact on their audiences. Anna Williamson (@AnnaWilliamzon) May 18, 2016. Q: What makes a good pitch? “What makes a good pitch? Cision (@Cision) May 18, 2016. Be able to do what you’re pitching to me is job one.

Film 211

Film Pitching Print Journalism 211

Cision

AUGUST 31, 2016

The old way of pitching journalists via email or even snail mail is slowly being replaced by social media. As the latest edition of Cision’s annual Global Social Journalism Study shows, journalists are using social media not only for publishing and promoting their content, but also interacting with audiences. Or just ask.

Journalism 206

Journalism Trends Social Media Pitching 206

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Pitch early–literally!

Media Relations 100

Media Relations Pitching Media Report 100

MaccaPR

MAY 23, 2016

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. Relying on Traditional Media Relations Tactics. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

MAY 12, 2017

A few months ago, Flackable , a national financial public relations and digital marketing agency, promoted Kaitlyn Smith to account executive. Smith joined the organization as an account coordinator in November 2016, and quickly advanced through her ability to craft successful campaigns and land national coverage for clients.

Financial 180

Financial Television Leadership Travel 180

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Do you need help with media relations?

Media Relations 60

Media Relations Media Pitching Writing 60

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. As we head into 2016, it is important to take a moment to reflect and evaluate. Winning in the future PR media landscape means anticipating clients’ needs many steps in advance. New Approach in 2016.

How To 120

How To Agency Creativity Pitching 120

Sword and the Script

DECEMBER 22, 2020

Media relations is ever more challenging. Three-quarters (75%) of PR and comms pros say media relations is getting harder – up 25% over three years. Source: Media Relations Keeps Getting Harder ). Does PR think the media is biased? The deluge of PR pitches. Pitch proof points with claims.

Survey 183

Survey Marketing B2B Study 183

Cision

APRIL 21, 2016

Sending a pitch to a journalist without building rapport in advance almost guarantees rejection. So where should communication professionals go to connect with journalists and ensure a more positive response to their pitches? Social media. Read the free “State of the Media 2016 Report!”

Pitching 120

Pitching Social Media Trends Report 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. Your Pitch Team. That’s not all, though. 

Media 120

Media Television Pharmaceuticals Radio 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. You could pitch bylined ideas to publications like Harvard Business Review, Forbes and Fortune and, given you were somewhat competent, you had a chance. You had to pitch the editor your story idea. She would review it.

Leadership 112

Leadership Media Pitching B2B 112

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. They’re still hugely successful, but things have changed.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

JANUARY 2, 2024

In 2016, I decided to hang out a shingle and start my own business. This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence.

Blogging 144

Blogging Software B2B Survey 144

Sword and the Script

DECEMBER 26, 2017

PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. PR and Media Relations Statistics. Earned Media Poised for New Prominence ). The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

PR in High Definition

OCTOBER 11, 2016

No, this wasn’t a vastly over-running planning session or pitch preparation. Instead, we were delighted to join the Action for Children team and many, many others in raising money to help end youth homeless at Byte Night 2016. The post Firefly braves the cold at Byte Night 2016 appeared first on Firefly Communications.

Pitching 48

Pitching Course Community Technology 48

Cision

FEBRUARY 16, 2016

The media is constantly evolving, and if you don’t stay up to date on the latest best practices, you will miss out on opportunities for your brand. Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Approximately 29 percent of U.S.

Report 120

Report Media Television Pitching 120

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. Bayse (@LEBayse) February 24, 2016. What we do from a digital media perspective is engage audiences from around the Web. Find a way to work that into your pitch.”.

Newspapers 120

Newspapers Print Mobile Pitching 120

Communications Conversations

NOVEMBER 12, 2020

I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. I got to hire staff and build social communities, start publications, train employees in messaging, and conduct media relations, especially during disasters. What brought you back to DKY?

Publicity 174

Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Marketing and public relations professionals would be wise to take heed. Smart media relations pros know stories are richer — and more likely to earn coverage — when they feature real people who win our hearts and minds.

Retail 120

Retail Viral Video Pitching 120

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 124

Trends Data-Driven PR Data System 124

Cision

MARCH 8, 2016

Here are three trends you need to follow and why doing so will help you better reach your audience: Want more insights on the latest media trends? Get Cision’s free State of the Media 2016 Report! Ninety-two percent of media professionals say their organization already has a mobile-compatible website or is working on one.

Trends 120

Trends Mobile Media Infographics 120

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. After all, no two audiences are the same. Original data also increases the chance that your brand will receive coverage.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

APRIL 12, 2022

million in 2016. Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 91

Software Pitching Measurement Enterprise 91

Cision

SEPTEMBER 8, 2016

Cision (@Cision) September 7, 2016. There are two kinds of people on the Internet, said Orbit Media co-founder Andy Crestodina during his keynote address. During The New Kid on the Block is Back, Cision and PR Newswire’s Senior Vice President of Marketing Ken Wincko discussed earned media’s re-emergence as a tool for content marketers.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). The quality of the pitch itself has degraded over the last few years. For those plying the lost art of media relations (i.e., most of you?),

Pitching 43

Pitching Journalism Tools Social Media 43

Stephen Waddington

SEPTEMBER 29, 2021

Why is public relations conflated with media relations? Ever since Ivy Lee sent the first press release on 28 October 1906 public relations have been associated with media relations. Why are public relations degrees so poorly regarded by practice? Another history lesson. It works to be fair.

Industry 153

Industry Publicity Agency Community 153

Beyond PR

JULY 20, 2016

Even mainstream media outlets break their coverage into different beats. As we showcased in this article about Elections 2016 content , that could mean giving a local angle to something of national importance or tying your message to a particular subtopic of a larger story making headlines.

Media Relations 40

Media Relations Media Local Healthcare 40

The Stalwart Blog

NOVEMBER 6, 2015

If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Make a list of all the publications you pitch and spend time getting reacquainted with the content on which they focus. For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?

Marketing 60

Marketing Crisis Communications Small Business Measurement 60

Barokas

MAY 5, 2017

According to a late 2016 Gallup poll , only 32% of respondents had a “great deal or fair amount of trust in the media.” This statistic is unsurprising at best, given the rise of “fake news” permeating today’s headlines and social media feeds. The reputations of both the media and the PR industry depend on our trustworthiness.

Publicity 68

Publicity Media Reputation Radio 68

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. ” ~ Tressa Robbins , Customer Onboarding VP / Content & Social Media Manager, Burrelles 37.

Writing 211

Writing Communications Marketing B2B 211

Cision

MARCH 31, 2016

Want to improve your media relations? Read Cision’s free “State of the Media 2016 Report!” Instead, they pitched me on a position they had open. As I mentioned, I’ve done all sorts of things in media. What was behind your decision to switch from journalism to PR?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this first part, I’m providing some suggestions for existing blogs that either will be creating an editorial strategy for the first time, or rather want to revise their strategy to better reflect their focus in 2016.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 1) Israeli vendor builds CRM tool for PR.

Analytics 82

Analytics Report Technology Pitching 82

Bianchi Biz Blog

FEBRUARY 12, 2024

A summer internship at Forbes in 2016 introduced me to actual, fact-based journalism. I did some freelancing after college and found my way back into the media business full-time a little over four years ago when I landed a job on Business Insider ‘s transportation desk.

Meeting 86

Meeting Report Transportation Automotive 86