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Optimize for search: If a journalist Googles your company, will they find an up-to-date newsroom or a collection of articles from 2016 (or worse, your competitor)? Have a media-friendly newsroom : Journalists dont have time to dig for assets. Track whats working (and whats not) Mediarelations isnt guesswork.
I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, MediaRelations Manager – Patterson Dental (nominated by Arik Hanson). On that trip, Sarah showed initiative, yet remained calm under pressure. And, she was doing it all at her very first tradeshow experience.
And this show – which contends as the largest business-to-business tradeshow on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. And this trend shows no sign of stopping.
And this show – which still lays claim to the title of the largest and most important business-to-business tradeshow on Earth – appears ready to resume this role after its COVID-induced hiatus. 839,000+ mentions of CES2020 across social media platforms. Looking at the numbers. We expect that trend to continue.
Then I transitioned into the B2B journalism world at TechTarget from 2016-2023. We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a tradeshow will take priority. I joined Robotics 24/7 as its Editorial Director in December 2023. Any pet peeves with PR people?
Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of
Facebook - Depending on your social media strategy, consider how the new piece of content might resonate with your Facebook audience, which for some companies is more about workplace culture and boosting employee morale. MediaRelations - Is your e-book authored by an expert? October 19, 2016.
Another example are tradeshows – the B2B buyer journey has shifted completely to digital in the last nine months – will tradeshows and big conferences take back their prominent pre-COVID19 role anytime soon? Public relations won’t become any easier in 2021. Don’t count on things getting easier.
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