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A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

Media training can be a useful communications tool, whether it be for national TV interviews or phone chats with small trade press. Scandal: 2016. He has clearly benefited from excellent media training. As the face of the corporation, many CEOs are naturally charismatic. Some are effortlessly sincere.

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What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. When you pitch a story, make sure you have a dependable source – which has been media trained – ready for an interview. lags all other sectors but one (financial). What does that mean?

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Crisis & Reputation Management on Boards’ Radar

The Proactive Report

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. Establish who will respond to media inquiries and what your key messages will be.

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Digital PR spend increases significantly, but still not enough investment in training

Stuart Bruce

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. Digital PR training.

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Who Gets Your Vote for 2016’s Spokesperson of the Year?

PR News

Well, it’s almost a wrap on 2016, and what a year it’s been. The post Who Gets Your Vote for 2016’s Spokesperson of the Year? I’ll bet you thought those presidential primaries would never end. Perhaps that’s an exaggeration. It only feels like the last five weeks have spanned a year. In… Continued.

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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Within the first two months of its August 2016 launch, there were 96 reports of overheating batteries and fires, despite the phone being one of the priciest on the market at the time.

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Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.