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From the August 31, 2016 issue of Credit Union Times Magazine. A local newspaper reporter picked up the incident from a police report and then two TV news stations did follow-up stories. Credit Union Crisis Planning Essential. By Peter Strozniak. For example, that no members suffered a loss and that all members were made whole.
The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. Next is crafting the messaging and determining the best communication medium(s) to activate. s vegan donut shop as a prime example.
2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. I mean did it even matter that nearly every newspaper in the country published full-throated condemnations of Mr. Trump?
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