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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 273
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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies. On January 30th, 2020, Avast CEO, Ondrej Vlcek, announced that Jumpshot would be shut down immediately as “the data collection business is not in line with our privacy priorities as a company in 2020 and beyond.”

Media 221
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. 5 tech PR trends.

Trends 157
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Bits, Bytes and the Ethics of Data

PRSay

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. The regulation has reshaped privacy laws across Europe, and also applies to U.S.

Ethics 251
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GDPR Primer for Marketing and Public Relations

Shift Communications

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163
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Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. Another dilemma for the platforms is that both human intervention and technology algorithms have disadvantages, so in a way, they ‘re in a trial-and-error phase.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

What’s more, media credibility has actually increased over 2016. Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Yet most national outlets posted gains in the ways that matter – ratings and readers.

Airlines 180