Bianchi Biz Blog

SEPTEMBER 30, 2021

And this show – which contends as the largest business-to-business trade show on Earth – seems to ready to resume its role after a COVID-induced hiatus as an in-person show, though it will continue to offer a virtual component for those unable or unwilling to travel. And this trend shows no sign of stopping.

Automotive 78

Automotive Mobile Transportation Trade Shows 78

Communications Conversations

OCTOBER 9, 2017

But, overall, my sense was these types of programs are growing, the people who manage them are fairly happy with how they’re going, and those people are still facing the same primary challenge they faced in 2016. Would you post even 1-2 posts a week about your organization’s recent participation at a trade show?

Social Media 60

Social Media Employee Trade Shows Media 60

Bianchi Biz Blog

JUNE 17, 2024

Then I transitioned into the B2B journalism world at TechTarget from 2016-2023. We do our best to get your content up in a timely fashion, but other stories that are breaking news or revolve around a trade show will take priority. I joined Robotics 24/7 as its Editorial Director in December 2023. Any pet peeves with PR people?

Meeting 52

Meeting Sports Trade Shows Journalism 52

Communications Conversations

OCTOBER 27, 2016

The marketing departments of 2016 (for the most part) are still built around creating things: Ads, billboards, trade show booths, web sites. When you think about the marketing roles of today, many are focused on: 1) Research, 2) Strategy, or 3) Creating things. Marketing creates THINGS.

Industry 60

Industry Marketing Web Trade Shows 60

Beyond PR

SEPTEMBER 30, 2016

From an owned media marketing perspective, an investor relations website is an essential property – not dissimilar to a trade show booth. For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. In 2014, we published an updated study.

Study 40

Study Trade Shows Retail Financial 40

The Hoffman Agency

MARCH 22, 2019

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more. 55% want to create more visual content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Beyond PR

OCTOBER 25, 2016

Conferences, trade shows and industry events are a huge investment of time and resources. Cision spent the last few days at PRSA International Conference 2016 giving presentations, engaging on social media and even launching our next-gen platform Cision Communication Cloud™. — Heather Whaling (@prtini) October 24, 2016.

Conference 40

Conference How To Trade Shows Twitter 40

The Hoffman Agency

MAY 23, 2018

While it’s all good for business, how do you conduct PR for a trade show beyond the straightforward press release? They were thrilled to report that: Attendance for the 2017 hit a record-high of 55,111, a 30 percent increase from 2016. While these numbers don’t lie, what do they actually mean for our client?

Trade Shows 28

Trade Shows Conference Industry International 28

Prohibition

JANUARY 3, 2017

2016 can be seen as the year live video was pushed into the mainstream. Facebook’s monumental roll out of Facebook live is a testament to just how serious tech giants are taking the live stream movement. Cisco estimate that by 2020, 75% of mobile data usage will be video.

Twitter 48

Twitter Social Media Trade Shows Video 48

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. Trade shows – if the show itself doesn’t have a page, I’ll use the demographic and geographic filters and promote content during the show to get as close to that community as possible. req.) – by Regalix found. “…of

B2B 60

B2B Facebook Marketing Advertising 60

MaccaPR

DECEMBER 19, 2016

YouTube – Marketers know that 2016 was the year of the online video with, according to Venture Beat , Americans spending an aggregate of 8,061 years on YouTube each day. And it doesn’t hurt that Medium has 57M monthly unique readers, according to a recent presentation by Medium's Holly Lou Murphy at the 2016 MIMA Summit.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? December 2016: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 198

Marketing Employee Content Marketing Media Training 198