Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. It plus Instagram form the backbone of most influencer programs, so if your plans call for influencer activations, continue to use, grow, and nurture your Twitter community. Audience Growth.

Twitter 84

Twitter Mobile Conference Analytics 84

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Until recently few PR agency or communication team budgets had a line item for tools. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 9 Talk to me. 14 Doormen as foremen.

Publicity 122

Publicity Marketing Healthcare Television 122

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The result was an all-boats-rise in the advertising market. According to research data from eMarketer, “digital ad spend will increase 15.9 Far from it.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Marketers have been shifting budgets into influencer marketing for the past few years, as paid advertising has declined and the definition of influence has broadened and changed. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. This will be our sixth year of providing 12 months of pro bono communications work for a nonprofit based in the Portland area.

Nonprofit 60

Nonprofit Media Training Training Local 60

Stephen Waddington

MAY 9, 2017

Whatever your view of UK Prime Minister Theresa May, she has pulled a shrewd political move in calling a General Election on 8 June 2017. Twitter has said that it has no plans to address the issue and that the community quickly self corrects. Crowdsourced project aims to scrutinise political advertising. UK General Election.

Conference 108

Conference Ethics Advertising Advertising 108

Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 107

Content Marketing Marketing B2B Advertising 107

Deirdre Breakenridge

DECEMBER 12, 2017

We joined the worldwide movement, “Everyone Should Learn to Code” with a community outreach program, #EveryoneCanCreateApps. As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. It took a year, but I joined a full-service advertising and public relations agency.

Twitter 208

Twitter Software Retail Social Media 208

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Community Involvement. Cancer Research. KFC Christmas Campaign.

Measurement 149

Measurement Education Social Media Film 149

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Business Insider and its two sister publications attracted more than 6 million video views on Twitter in January 2017, a significant increase from the 1 million number six months ago. Source: Forbes.com). Always has been.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

FEBRUARY 10, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. It's published a guide to community management on the platform. It’s a slow and open form of journalism based on listening to its readers and the communities that it reports on.

Viral 68

Viral Journalism Analytics Case Study 68

Sword and the Script

AUGUST 28, 2018

Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Some are pursuing premium subscriptions while others move toward native advertising – and standing up content studios to provide services. Build an Audience; Build a Voice.

Technology 66

Technology Advertising Advertising Community 66

Stephen Waddington

OCTOBER 10, 2018

Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A Facebook community in numbers And I counted the numbers. Back in 2017, there were 301 groups and 279 pages in and around Braintree. Not bad for a community of less than 5,000. Look at Braintree, they said.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Exploring a community In September last year I set about counting the Facebook groups and pages in Braintree. A Facebook community in numbers And I counted the numbers. Back in 2017, there were 301 groups and 279 pages in and around Braintree. Not bad for a community of less than 5,000. Look at Braintree, they said.

Local 60

Local Facebook Media Government 60

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. That was created by Ogilvy & Mather, a New York City-based advertising, marketing and public relations agency. Whatever the true motivation or longevity, these campaigns are rarely the sole provenance of PR or marketing or advertising teams.

Twitter 71

Twitter Transportation Advertising Advertising 71

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 26, 2018

That’s a valuable amount of attention to hold and the money has followed, as Alex Weprin reported for the Media Post : “Podcast advertising revenue in the U.S. grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC.

Marketing 83

Marketing B2B Interviews Content Marketing 83

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C Nonprofit B2B 75

wiredPRworks

NOVEMBER 10, 2016

To get you ready to launch or upgrade your 2017 influencer marketing campaigns, I will be presenting the WIRED PR in 3D program at Influencer Marketing Days in NYC. Question: While the concept is centuries old, influencer marketing became the "buzz word" only a couple of years ago, and advertisers' interest in it is only getting stronger.

Marketing 65

Marketing Conference Advertising Advertising 65

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? trillion in 2017 and is predicted to increase to $1.4 A Connected And Engaged Community.

Television 72

Television Education Groups Community 72

Mora Communications

OCTOBER 9, 2017

Advertising can be effective but it can also be costly and unpredictable. In this way, you are able to establish yourself through the media vs. through advertising or commercials. Copyright © Mora Communications Inc. 2017 | Top PR Firm Los Angeles Blog.

Radio 40

Radio Newspapers Advertising Advertising 40

Cision

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. It was no official confirmation, but the impact of the update was felt across the SEO community. This tactic worked until Google’s Fred update arrived. Fred is a spam algorithm that works around links. This indicated that it was a big update indeed!

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

JULY 18, 2019

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

MaccaPR

OCTOBER 2, 2017

Just like no marketer today should consider using images of fried chicken and watermelon in ads to appeal to African-Americans (Editor’s Note: See this Grapevine article on stereotype-filled advertising). It’s worth noting, however, that 2/3 of the Latin community in America is from Mexico, so in some ways, the U.S. trillion in 2017.

Insurance 74

Insurance Insurance Interviews Marketing 74

Mindful Marketing

JANUARY 31, 2017

News outlets have been struggling for years to balance advertising, sponsored and editorial content. We interviewed a few PR leaders in Boston to get their takes on journalism and changes we might see in 2017. Hopefully, we’ll see a shift to more thoughtful, long-form, investigative writing in 2017.” We certainly hope so.

Journalism 50

Journalism Report Enterprise Interviews 50

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Copyright © Mora Communications Inc.

Television 40

Television Print Radio Newspapers 40

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am ….

Meeting 57

Meeting Mobile Automotive Transportation 57

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” ” But in the run up to this year’s Advertising Week conference in New York, it seems CMO patience has started to wane. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. “It’s time to grow up.

Media 57

Media Advertising Advertising Measurement 57

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. According to eMarketers, social media ad spend will quadruple by 2017. Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR?

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. 7) User reviews and community comments. It’s fresh thinking the PR community needs.

Case Study 115

Case Study Software Web Data 115