Remove 2017 Remove Advertising Remove Content Marketing
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Advertising is Dead—Exploring the Future of Paid, Owned and Earned Media

Cision

If advertising as we know it is truly dead, what’s next for paid, earned & owned media? While the event covered a wide range of topics, one common theme was the shifting balance of the marketing mix between paid, earned and owned media. As a veteran of the marketing industry, Akeroyd argues that it is all about attribution.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Those categories are: Content marketing statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. And here we go…here are the benchmarks from 2017. Content Marketing Statistics.

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4 PR Trends for 2017

Cision

And that’s just one PR trend for 2017. Here are three others: Executive thought leadership; Influencer marketing; and. Contributor marketing. If your bosses or clients can combine their industry with trending topics like data, analytics, artificial intelligence and/or virtual reality, their thought leadership will boom in 2017.

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What Content Discovery Means for Search and How to Fuel Its Growth

Cision

Fast forward to 2017, the search engines have become even smarter. Enter content discovery! Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Content discovery, helps people weed out irrelevant and unimportant information. Offer Users Quality Content.

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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

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Infographic: Journalists Want Brands to Provide Multimedia-Rich Content

Cision

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.