Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Christopher Penn (@cspenn) May 17, 2017. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. For example, being included on Oprah Winfrey’s “favorite things” list can make a company. EMV is starting to sound like a reincarnation of AVEs.

Measurement 88

Measurement Marketing Pharmaceuticals Social Media 88

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Examples include Brandwatch , a social media monitoring tool, and Hubspot , a marketing automation platform. But this too is also changing.

Tools 135

Tools Software Enterprise Measurement 135

Cision

APRIL 5, 2017

In Cision’s 2017 State of the Media Report, which is based on a survey of more than 1,550 journalists and influencers, Cision found that 25% of respondents said that they believe the public values feelings over facts or opinions. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” Perhaps the most heralded example happened this summer when Procter & Gamble announced that it had cut $100 million in digital marketing spend and none of those cuts impacted revenue outcomes. The result was an all-boats-rise in the advertising market. It’s time for action.”

Media 230

Media Measurement Advertising Advertising 230

PRSay

JUNE 9, 2021

The suit claims that Publicis Health worked with Purdue’s internal marketing team to “humanize” the brand by creating “patient vignettes” — examples of patients with certain clinical conditions — to help doctors spot people for whom they might prescribe OxyContin. Publicis Health acted solely as an advertising agency.

Crisis 167

Crisis Ethics Publicity Marketing 167

Stephen Waddington

JUNE 2, 2018

. #1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 Google removed 8 million videos in Q4 2017. No surprises.

Report 92

Report Trends Retail Marketing 92

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Article count didn’t make a difference in engagements. Pharmaceutical companies’ owned media.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. Example: In a recent federal ruling , the copyright on “Happy Birthday to You” was determined to be invalid.” You now know a thing or two about basic U.S.

Telecommunications 120

Telecommunications Training Reputation Software 120

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. What can PR professionals expect in 2018? Here are some we’ve noticed. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

OCTOBER 10, 2017

Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. The COVERGIRL ad I previously mentioned is an example of this. Influencer Distribution.

Strategy 251

Strategy Case Study Instagram Print 251

Critical Mention

JANUARY 9, 2019

Rise of native advertising. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future. Some examples of native advertising are paid search ads, promoted listings and in-feed ads. SEO goes mobile. The possibilities are endless!

Trends 108

Trends Marketing Mobile YouTube 108

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. For example, in the food category, consider ethnic staple ingredients and multi-generational household habits.

Automotive 245

Automotive Resources Consumer Strategy 245

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 116

Survey Agency Report Corporate 116

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. Cancer Research. KFC Christmas Campaign.

Measurement 149

Measurement Education Social Media Film 149

Melissa Agnes

NOVEMBER 26, 2014

For example, a particular business cannot send an email to someone who has not previously consented to receiving email from that business. For example, the regulators may impose fines of up to $1 million on an individual and $10 million on an organization, per each violation (this can theoretically apply to one email sent to one person).

Policies 195

Policies Crisis Software Examples 195

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for. The solution?

Measurement 225

Measurement Tools eBook Analytics 225

Cision

NOVEMBER 2, 2017

In fact, nearly 60 percent of brands who are members of the Association of National Advertisers say they have in-house creative teams, which is an increase of about 18 percent over the past seven years. According to a 2017 study, 68 percent of internal creative teams work with outside agencies. This makes sense for a few reasons.

Agency 189

Agency Creativity International Internal 189

Communications Conversations

OCTOBER 8, 2021

2: Are you over-indexed in Facebook advertising vs. other platforms? For example: Are you trying to reach young men ages 18-24? As we all know, TikTok is on the way up–TikTok’s annual users have grown from 65M in 2017 to one billion in 2021! And, if you are ready to divest yourself from Facebook, there are options.

Energy 68

Energy Facebook Reddit Pinterest 68

Sword and the Script

APRIL 28, 2020

Over the last five years, the publication has reported the median PR salary as follows: 2020: $100,000 2019: $95,000 2018: $95,000 2017: $91,000 2016: $92,125 Last year the economic pundits had switched their talking points from a “jobless recovery” to “flat wage” growth. PR salary by geography. PR culture and growth; money isn’t everything.

Survey 94

Survey Publicity Agency Data 94

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Purpose and supply chain messaging.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

NOVEMBER 26, 2018

The most recent example? The reason people are trusted more than advertising is that there is no financial stake in the outcome.” “The reason people are trusted more than advertising is that there is no financial stake in the outcome.” I’ll give you an example. OK, so that was a leading question.

Employee 79

Employee Software Financial LinkedIn 79

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. As an example of its topics, in September a panel of journos discussed the Federal Government’s media reform bill. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. ” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Gina Luttrell (@GinaLuttrell) October 9, 2017. During the Oct.

Social Media 106

Social Media Conference Media Corporate 106

Sword and the Script

JUNE 10, 2017

Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 85

Trends Marketing Mobile Web 85

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Canva, DropBox, G Suite and Slack are listed as examples of success. #12

Report 81

Report YouTube Privacy Web 81

Critical Mention

OCTOBER 4, 2018

In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose. Example: How Cotopaxi leveraged storytelling to sell its brand.

Storytelling 66

Storytelling B2B Trends Examples 66

Sword and the Script

AUGUST 28, 2018

For example, the Huffington Post killed their contributor platform in January 20018. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). Vendors aren’t advertisers, they are “clients.”. Build an Audience; Build a Voice.

Technology 66

Technology Advertising Advertising Community 66

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Nick Bell will be presenting a professional development session on Oct. So how can brands build trust?

Data 146

Data How To Storytelling Analytics 146

Melissa Agnes

NOVEMBER 26, 2014

For example, a particular business cannot send an email to someone who has not previously consented to receiving email from that business. For example, the regulators may impose fines of up to $1 million on an individual and $10 million on an organization, per each violation (this can theoretically apply to one email sent to one person).

Policies 100

Policies Crisis Management Crisis Software 100

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 14, 2018

Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. For example, Google claims that there are more than 10,000 ways to ask about something as simple as the weather. Therein lies an advertising opportunity. Second, voice assistants can be used to serve news.

Publicity 84

Publicity Marketing Google Radio 84

Beyond PR

FEBRUARY 15, 2018

A post shared by Kate Spiers (@kate.lavie) on Feb 20, 2017 at 8:54am PST. In the example above, Kate La Vie, a lifestyle blogger posted a subtle sponsored Instagram photo that featured Naked Juice, which aligns with her on the go lifestyle. www.instagram.com/embed.js. Smart Influencers Tap Into Audience Needs.

Travel 72

Travel Retail Instagram YouTube 72

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The core algorithm linked to quality appeared around March 8, 2017. This tactic worked until Google’s Fred update arrived.

Google 259

Google Digital PR Mobile SEO 259

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. For example, Nike doesn’t have famous athletes pitching their product, rather they focused on the athletic experience.

Study 64

Study Marketing B2B Apparel 64