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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable. What’s next?

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How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The core algorithm linked to quality appeared around March 8, 2017. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. This tactic worked until Google’s Fred update arrived.

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Global PR Trends And Practices In An Age Of Uncertainty

ImPRessions - Crenshaw Communications

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

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The Dark and Twisted Side of Automation in Advertising

Sword and the Script

The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. Still, I clicked through. Another ad. Daily Mail.

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4 PR Lessons From the Way Popeyes Launched Its Popular New Chicken Sandwich

PRSay

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes played on a 2017 controversy where a California brunch spot was caught using the chain’s chicken in their own sandwich. Until the afternoon of Aug.

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10 Types of Content That Drive Demand & Boost Engagement

Cision

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences.