Remove 2017 Remove Blogging Remove Trade Shows
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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Did you know peanut butter and jelly only became popular because of the invention of pre-sliced bread?

Company 222
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A PR Playlist For 2017

ImPRessions - Crenshaw Communications

After a demanding week of satisfying client and company commitments, the entire PR profession takes a much deserved break (except for those weekends when there’s a client event, trade show or crunch time on an RFP.) The post A PR Playlist For 2017 appeared first on Crenshaw Communications.

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How to Hit the Right Notes with Keynote Speaker Announcements

Cision

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

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Triple 7s: The Best, Worst and Most Loved Blog Posts in 2017

Sword and the Script

The news cycle was faster, social media was hitting the early majority in the Geoffrey Moore sense, and blogsblogs were everywhere. We started a blog for our employer, a startup in the IT operations space. Some of the newer and smaller startups that had been blogging for a while ran circles around us.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Ads pop up and disappear, while blog posts, news articles, and white papers stay searchable for months ie even years. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions.

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PR Recap: Trends from the World’s Largest Independent Beauty Trade Show, Indie Beauty Expo

5W PR

The show concluded with TRADE INDIE on Aug. The brands at IBE NY 2017 certainly didn’t disappoint, so trendspotting was a necessity. Here are some notable trends present throughout the show: Quinoa in skincare. 24 that attracted over 500 buyers. Female Empowerment.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.