Onclusive

DECEMBER 14, 2016

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help.

Conference 150

Conference Marketing Communications Education 150

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What constitutes a real relationship today? And many more!

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

B2C 120

B2C Measurement Video B2B 120

Prowly

JULY 5, 2017

Cannes Lions 2017 — the Creatives Still Want to Change the World. Virtually the entire global creative communications industry spent over a week at the Côte d’Azur to review the past year and to reflect on what. The post Cannes Lions 2017 — the Creatives Still Want to Change the World appeared first on Prowly Magazine.

Creativity 144

Creativity Internal International Industry 144

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. For as long as the discipline has existed, communications and writing skills have been instrumental to success. Specialist firms will grow.

Real Estate 120

Real Estate Technology Data Social Media 120

Cision

AUGUST 3, 2017

The 2017 CODiE Awards marks 11 awards over the span of a decade for Cision products. Cision VP, Marketing Communications Nick Bell accepted the award for “Best Business Information Solution” on behalf of the company on July 25 th at the Intercontinental Hotel in San Francisco.

Industry 0

Industry Communications Software Hotels 0

Cision

DECEMBER 13, 2016

In fact, statistics show that just 19 percent of PR/communications people are involved when companies plan their marketing strategy. Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. That’s one principle you shouldn’t ignore in 2017.

Blogging 72

Blogging Strategy Pitching Engineering 72

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Ron Culp (@Culpwrit) April 26, 2017. Ron Culp (@Culpwrit) April 26, 2017. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017.

Data 264

Data Leadership Tools Advertising 264

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. What Can Journalists And Communicators do About Fake News? Do Journalists Trust PR Pros?

Journalism 202

Journalism Communications Survey Study 202

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Cision

DECEMBER 4, 2017

— United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017. So, the GitLab staff decided to rope in the professional community for help. This strategy turned GitLab’s crisis into a challenge for fellow community members.

Crisis 271

Crisis Branding Brand How To 271

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients.

B2B 120

B2B Customer Service Software Technology 120

PRSay

JANUARY 23, 2018

The communications profession will evolve in ways we cannot imagine today. In this shifting environment, communicators need to be prepared for absolutely anything. The most successful individuals in communications exhibit self-awareness, emotional intelligence, resilience, creativity and general likeability.

Communications 151

Communications Leadership Social Media Creativity 151

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 266

Infographics Branding Brand Video 266

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. That was what happened when Dara Khosrowshahi was installed as CEO of Uber in 2017. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The most successful clients view an agency as a strategic partner and an extension of their own communications team, privy to C-level thinking and fully trusted with confidential material. The parameters simply must be communicated at the outset. Quality input leads to quality output; it’s as simple as that.

How To 120

How To Case Study Product Launch Agency 120

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

MARCH 9, 2017

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Hence, any decision they make regarding the crisis and the communications around it, is a flawed decision.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

It can be easy for a corporate PR team to neglect a critical aspect of business communications — internal PR. Yet employee communications is correlated with business success. Yet employee communications is correlated with business success. 8 reasons to invest in internal PR. Employees have great ideas.

Internal 136

Internal International Communications Employee 136

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

In fact, the 2017 U.S. The report calculates that in 2017, $1 out every $5 in market capitalization came from “confidence underpinned by company’s reputation” among those in the S&P 500. Reputation’s soaring value is good news for PR and corporate communications professionals. Understanding of audiences is key.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. The one-way communication model doesn’t work anymore. Tap peers – especially employees – to lead your communications and advocacy efforts. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide.

System 100

System Training Engineering Employee 100

PRSay

FEBRUARY 20, 2019

For Duke Energy , the 2017 solar eclipse posed a special opportunity for the electric power holding company headquartered in the Carolinas. The communications work that ensued made Duke Energy’s World of Energy center a Silver Anvil finalist in 2018. There was evident pride among the communications team members.

Energy 103

Energy Case Study Education Guidelines 103

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. According to the 2017 Edelman Trust Barometer , CEO credibility fell 12 points from the previous year, to 37 percent.

Communications 149

Communications Employee Leadership Writing 149

Onclusive

DECEMBER 6, 2017

In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. AI can now help communicators in every aspect of their strategy and campaign cycle. That’s a radical shift over a decade. These challenges can seem insurmountable with limited time and budgets.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. had to offer.

Social Media 151

Social Media Trends LinkedIn Media 151

Cision

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. But it’s important to keep in mind that their audience, the media, also has a job to do. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

Onclusive

NOVEMBER 29, 2017

Finalists will be announced for 2018 on December 6, 2017. International Association of Business Communicators (IABC) World Conference. The main goal of the world conference is to elevate the careers of IABC members and highlight the global rise of innovation across communications professions. Dates: March 20-22, 2018.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

MARCH 24, 2021

For example, LinkedIn launched LinkedIn native video in 2017, in an effort to expand from being just a long-form content site. The post Three Ways To Change Up Your Social Media Strategy appeared first on Crenshaw Communications. Consider alternation coloration or tone – go black and white, or minimalist or psychedelic. .

Social Media 344

Social Media Strategy Media LinkedIn 344

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Corporate Communications. As companies grow, corporate communications become more important.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

DECEMBER 6, 2017

Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence. Emerging media, technology and the influx of data enables communicators to strategically reach and engage their target audiences across numerous online and traditional channels.

How To 223

How To Marketing Storytelling Measurement 223

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Airbnb has no rooms. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Stephen Waddington

DECEMBER 17, 2020

A personal commitment as CIPR Past President in 2015 has led to the publication of the fifth edition of Exploring Public Relations and Management Communication. A trip in 2017 led to a call from Ralph Tench at Leeds Beckett University in 2017 to join the team on Exploring PR. Since the last edition Liz has retired.

Case Study 201

Case Study Conference Exercises Print 201

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Image source: The 2017 Cision State of the Media Report. PR and communications professionals must also focus on relationship-building rather than spamming journalists with valueless promotional messages, which makes it harder for the media to do their jobs. United Nations (@UN) April 30, 2017.

Branding 253

Branding Brand Government Ethics 253

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis. Appearing confused, he first said the sign-stealing did not impact his team’s play in 2017.

Conference 202

Conference Training Small Business Leadership 202