2017 Communications Data-Driven PR 
Shift Communications
JANUARY 2, 2017
What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. Just as the email marketing world has had to evolve from “batch and blast” email messages to everyone to refined, segmented, and targeted communications, so must our public relations work also evolve.
Onclusive
DECEMBER 6, 2017
In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. That’s a radical shift over a decade.
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ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
Shift Communications
NOVEMBER 27, 2017
As 2017 enters its final month, we hit a period in the US B2B world known as the great lull. As in, the weeks between Thanksgiving and December 10, 2017. Predicting PR Job Searches. Between Thanksgiving and December 10, 2017. Companies slow down in America between Thanksgiving and New Year’s Day. Christopher S.
Shift Communications
MAY 22, 2017
I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Airbnb has no rooms.
Shift Communications
SEPTEMBER 18, 2017
I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc.
Shift Communications
DECEMBER 4, 2017
As we wind down 2017, our gaze inevitably turns to the horizon. In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. PR Professionals Blindsided by Rich Media. If 2017 was any indication, we will face these trends sooner rather than later.
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