PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Terry is president, Jaron Terry Communications, serving clients in Central Ohio, and is adjunct faculty, Franklin University, where she teaches crisis communications.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Reputation Us

SEPTEMBER 6, 2017

Texas-Sized Crisis: 7 Steps to Communicating During a Disaster. Published : August 31, 2017 in the Credit Union Times. One of the best outcomes of thinking about a crisis before it happens is the chance to consider your credit union’s strategy in advance. In a crisis, communication is key. Step 7: LISTEN.

Crisis 60

Crisis Communications Crisis Communications Community 60

PRSay

OCTOBER 21, 2019

Communities were at the center of everything we did,” she said. And there continue to be activities that are human-based and community-based.”. Raquel del Carmen Rivera Torres, APR , weighed in on the devastation of Puerto Rico in the aftermath of Hurricane Maria in September 2017 when it made landfall as a Category 5 hurricane. “We

Conference 104

Conference Crisis Community Internal 104

Solo PR Pro

JANUARY 17, 2023

Elisa Smith (ES): July 2017. EMD: I chose to become a solo PR pro after I was laid off from a large agency job in late 2017. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I launched Sequence Strategies in January 2022.

Agency 108

Agency Travel Groups Community 108

Reputation Us

APRIL 17, 2019

Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017. At LTPR, she wrote and edited a broad range of public relations and crisis communications materials for national financial, health care and shipping organizations.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Reputation Us

SEPTEMBER 25, 2019

Follow Your Crisis Communications Plan. A comprehensive crisis communications plan should outline how you will identify an adverse situation. In the event you find yourself caught off guard, how will you categorize whether a crisis is minor, moderate or major?

Reputation 60

Reputation Publicity Crisis Media 60

Solo PR Pro

MARCH 28, 2023

That’s when she became embedded in corporate communications at the highest level and experienced one of the most challenging parts of her career: when the nonprofit hospital she was employed at was in the process of selling to a for-profit corporation — she was one of only a handful of employees to know about it for two years.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Critical Mention

JANUARY 3, 2019

was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community. One of the issues she addresses pertains to being where your community is, and you won’t know that until you try!

Interviews 105

Interviews Ethics Government International 105

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. Previous class clients for #FrebergPR include: University of Louisville (2017) Breeders’ Cup (2018) Facebook (2019). They built a strong community and presence on their social media channels.

Course 63

Course Case Study Social Media Crisis Communications 63

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. More than once I’ve seen solid thought leadership content languish unread until it’s discovered by an influential blogger with a small but tight link to a niche community.

Leadership 72

Leadership B2B Study Marketing 72

Sword and the Script

JANUARY 21, 2017

She uses a series of case studies to illustrate the impact of monitoring and metric can have in shaping a crisis communications response: “Remember the Rutgers University debacle in 2013? Marketing Budgets, Planning and Benchmarks for 2017 [UML]. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML].

Social Media 60

Social Media Crisis Marketing Media 60

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. presidential election, which means misinformation and deepfake advertising will rise, putting pressure on communicators to combat false narratives. It’s like trying to lay down pipe before you even dug a ditch.

Writing 211

Writing Communications Marketing B2B 211

Prakkypedia

DECEMBER 13, 2017

Vegemite (@Vegemite) December 13, 2017. Vegemite (@Vegemite) December 13, 2017. Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. Brace yourselves Australia… it’s time for VEGEMITE Icy Poles!

Twitter 71

Twitter Transportation Advertising Advertising 71

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. I’d like to believe, PR agencies that specialized in crisis communications can identify here. The years ending 2017 and 2018 were the best law firms had experienced in a long time. What’s a PR Firm or Marketing Agency to Do?

Agency 118

Agency Trends Marketing Survey 118

Solo PR Pro

AUGUST 16, 2016

Last week some of the members of the Solo PR PRO community joined us in Tampa Bay, Florida for our main event of 2016. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together. Are you ready for a crisis? Jennifer Lefkowitz in a session, photo via FPRA. Conference highlights.

Conference 40

Conference Crisis Community Crisis Communications 40

MaccaPR

NOVEMBER 30, 2017

The ultimate home run is when your ad becomes part of the fabric of your community. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. Event marketers recognize that no experiential campaign could be strong enough to camouflage a brand’s ethical blunders.

Marketing 76

Marketing Consumer Measurement Viral 76

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. From social media management to crisis communications, content is king. Another part of professional development is about growth in strategic communications.

Infographics 63

Infographics Corporate Policies Reputation 63

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. My argument supports your points, that individuals need wider support.

Crisis 63

Crisis Crisis Management Leadership Training 63

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. Other graphics from State of Social Media 2017 report. Gif of seagull poo from Giphy.

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

AUGUST 11, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Writers can also look to the free, online “GLAAD Media Reference Guide,” which provides more extensive guidance on covering the transgender and gender-nonconforming community.

Survey 120

Survey Writing Crisis Communications Community 120

5W PR

MARCH 3, 2025

Public relations teams must balance promoting entertainment and luxury while demonstrating social responsibility and community commitment. Many successful casino brands have found that focusing on authentic community engagement, high-end experiences, and meaningful achievements creates lasting positive associations.

Brand 78

Brand Branding Local Community 78

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. We expect to see less interest in proactive crisis communication planning, and more effort toward ongoing strategic communication, issues management and advocacy needs.

Marketing 216

Marketing Content Marketing Data Pitching 216

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Presspage

SEPTEMBER 18, 2017

Need Rescue 17611 Magnolia Circle, Richmond TX 77407 - 2 Adults 2 Children @CajunNavy2016 @USCG — Rockabye Baby Rental (@RockabyeAnnie) August 28, 2017 Countering misinformation However well-intentioned the social posts of people in distress and citizen journalists might be, sometimes they can be factually incorrect.

Social Media 122

Social Media Communications Crisis Media 122

PRSay

OCTOBER 11, 2024

After the September debate in which presidential candidate Donald Trump falsely claimed that Haitian refugees in Springfield, Ohio, were “ eating the dogs… They’re eating the cats… ” our small community of 60,000 became headline news for weeks.

Crisis Communications 157

Crisis Communications Crisis Communications Agriculture 157

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Katrina Craigwell: Your brand is a collection of humans, part of a community bringing a product or service to people which impacts their daily lives and communities. It’s fun but it’s advertising.

Report 225

Report Media Advertising Advertising 225