Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Check out our list of the best PR conferences to attend in 2017. Social Media & Community Management.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. For as long as the discipline has existed, communications and writing skills have been instrumental to success. Specialist firms will grow.

Real Estate 120

Real Estate Technology Data Social Media 120

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. My blog posts focus on the intersection of social media and education. Last year, I earned a Top Writer status in Social Media on Medium. Community Building.

Education 224

Education Community Social Media Energy 224

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Facebook’s cessation of reporting mobile-specific users in 1Q 2017 may have been simply because the statistic is meaningless. Let’s see what the behemoth had to say. User Growth.

Facebook 87

Facebook Social Media Mobile Media 87

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. The power of ideas and proper communication is one that cannot and will not be underestimated.

Creativity 120

Creativity SEO Mobile Journalism 120

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Instagram has increasingly become an important social media tool, now let’s take a look at how to make it easier to use and to improve the quality of the content that you are posting. currentlyreading.

Instagram 109

Instagram How To Mobile Community 109

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. They had to be younger than 30.

Social Media 128

Social Media Agriculture Marketing Media 128

Stephen Waddington

DECEMBER 17, 2020

Qualifications, continuous learning and a mature community of practice that engage theory and practice are among the hallmarks of a mature profession. The public relations industry has a thriving research community but there’s limited exchange between theory and practice. It is fundamentally impacting the communications industry.

Case Study 201

Case Study Conference Exercises Print 201

PRSay

AUGUST 2, 2017

During PRSA’s Diversity & Inclusion Month, join National Diversity & Inclusion (D&I) efforts across the country to raise awareness about D&I in public relations, and inform your members and community about the importance of a diverse and inclusive workforce in our profession. 3 at 3 p.m. (ET) 24 at 3 pm ET.

Facebook 117

Facebook Community Twitter Social Media 117

Cision

OCTOBER 9, 2017

How do insights on social journalism highlight a new opportunity for communicators and PR professionals? Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. How Often do Journalists Engage on Social Media?

Journalism 202

Journalism Communications Survey Study 202

Cision

OCTOBER 11, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. Video 3: Jay Baer Asks: Is Journalism About Building an Audience or Building a Community?

Video 210

Video Journalism Study Survey 210

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). cta] The post State of Social Q1 2017: Snapchat Reveals Little, Saturated Already? User Growth. Christopher S. Vice President, Marketing Technology.

Advertising 97

Advertising Advertising Facebook Social Media 97

Cision

MAY 3, 2017

UNESCO (@UNESCO) May 1, 2017. Members of the media put their lives on the line every day so that they may reveal dangerous and evolving world affairs in real-time. And while people still have more faith in earned media than paid and owned, journalists perceive they are now struggling to maintain the public’s trust.

Branding 253

Branding Brand Government Ethics 253

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. Trust in business, government, NGOs and the media all declined this year. Trust in media is now at an all time low. ’ Identify the communities that will respond to your brand values, products, services and social programs.

System 100

System Training Engineering Employee 100

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Its influence on social media analytics is still second to none. Because of its open data and analytics, Twitter is still a rich source for qualitative social media data.

Twitter 84

Twitter Mobile Conference Analytics 84

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

Barokas

NOVEMBER 28, 2017

Social media continues to inform the lives of everyone, especially brands. The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. The post The Most Epic PR Fails of 2017 appeared first on Barokas Public Relations. PR Fail Level: No comment.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Waxing UnLyrical

JUNE 21, 2017

Here’s who was there from Extension: Elizabeth Gregory North , Head of Agricultural Communications. Ellen Graves , Social Media Strategist, and. Social media analytics can change! Twitter Facebook Google+ LinkedIn #measurePR Recap (May 2017): From Cadillacs to Shoestrings. Clicks, shares, etc.

Agriculture 81

Agriculture Measurement Banking Resources 81

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. Earned media appears across a variety of channels and outlets, including social media, journalistic outlets, and online communities.

Media 230

Media Measurement Advertising Advertising 230

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 181

Newspapers Industry Print Journalism 181

Critical Mention

AUGUST 12, 2018

But, the artists we’ve listed are truly famous and are also strategic in their social media efforts. Across Beyoncé’s social media platforms, one post is estimated to be worth over $1 million. Rihanna , albeit controversial at times, makes fantastic use of social media. The star makes it count.

Social Media 68

Social Media Strategy Media Instagram 68

Deirdre Breakenridge

DECEMBER 13, 2017

As we wrap up another college semester and head toward the New Year, educators will reflect on Fall 2017, evaluating their classroom activities, interactions with students and what methods of teaching were the most favorable. This was an important question and one that should be explored beyond one student or one blog post. About Spin Sucks.

How To 177

How To Education Twitter Community 177

Reputation Us

JANUARY 31, 2017

We’re excited to announce that On-The-Move Community Integration is the winner of the 2017 Nonprofit Challenge, marking the start of our one-year partnership with the organization. On-The-Move makes this happen through: Small group activities that integrate adults with different abilities into their communities.

Nonprofit 60

Nonprofit Community Local Training 60

Waxing UnLyrical

APRIL 18, 2019

Let me tell you, friends, that with the power of social media and technology, this can be a reality. Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community.

Community 69

Community Branding Brand Education 69

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. The result was a powerful social media response along with plenty of hype for the cars.

Measurement 149

Measurement Education Social Media Film 149

Sword and the Script

DECEMBER 20, 2016

Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017. In 2017, PR professionals will be increasingly viewed as strategic business advisors championing integrated communications across the silos of digital marketing, PR and social media.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 9 Talk to me.

Publicity 122

Publicity Marketing Healthcare Television 122

Solo PR Pro

JANUARY 12, 2017

On the first Wednesday in January, we kicked off the year with a joint Q&A chat with the #smchat community. Top independent communication and social media professionals shared thought leadership, tips, and advice in response to questions on the topic of social media ( learn how to join us here ).

Social Media 40

Social Media Strategy Media Leadership 40

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

PRSay

MAY 24, 2021

Another force turning people away from national news programs has been the public’s addiction to social media, which amplifies negativity and often sidesteps facts in favor of unsubstantiated opinion and innuendo, he said.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media breakup.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Stephen Waddington

JULY 28, 2020

Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Kantar Media, itself owned by WPP, acquired Precise in 2014. Buzzsumo , acquired by Brandwatch in 2017, is an influencer identification tool.

Tools 135

Tools Software Enterprise Measurement 135

Stephen Waddington

SEPTEMBER 13, 2018

Social media community expert Richard Millington suggests Lucy Powell’s proposed bill to clean up private Facebook communities is flawed. Instead of small meetings in pubs or obscure websites in the darkest corners of the internet, our favourite social media site is increasingly where hate is cultivated,” she said.

Social Media 60

Social Media Community Media Groups 60