Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? Their job is not to help companies sell more products or advance their messaging agenda. When PR Turned to the Dark Side ”). Stick to the essence of the news.

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By Here comes the parallel – have you cracked open the CMO section of the Wall Street Journal, lately? Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” In 2017, he was inducted into the Global PR Hall of Fame in London as the first-ever East European expert.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros. 2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision.

Survey 92

Survey Journalism Study Pitching 92

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. We’ll see more companies hire copywriters to ensure narratives remain consistent.”. “I see a few things.

Marketing 191

Marketing Content Marketing Data Social Media 191

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 193

Writing Communications Marketing B2B 193

Maxim Behar

JULY 2, 2023

He is inducted in the Global PR Hall of Fame in London in 2017 for his entire work supporting and leading thousands of international PR projects and for his remarkable mandate as ICCO President. In my experience, learning that you might be an excellent professional, but you can also have some problems with ethics.

Ethics 52

Ethics Internal International Course 52

Maxim Behar

MAY 28, 2023

Why, in your opinion, has your company managed to earn the lead position in the field of public communications and media contacts? I started the Public Relations business coming from journalism and at a time when it was absolutely unknown in Bulgaria. And this is the only criterion by which we select the employees in our company.

Education 52

Education Meeting Course Creativity 52

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. UNESCO (@UNESCO) May 1, 2017. Companies cannot lose sight of this.

Brand 253

Brand Branding Government Ethics 253

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. The media attention that companies get can positive or negative. UNESCO (@UNESCO) May 1, 2017. Companies cannot lose sight of this.

Brand 55

Brand Branding Government Ethics 55

PRSay

MARCH 29, 2017

” He cites figures from the 2017 Edelman Trust Barometer , an annual global study. “Most people do believe that technology companies are a little slippery about use of data, that you don’t really behave ethically with the use of it,” Edelman says. What must companies do to earn more trust?

Pharmaceuticals 60

Pharmaceuticals Survey Government Leadership 60

Beyond PR

MAY 3, 2018

Journalists who feel they’ve lost trust has decreased from 91 percent in 2017, which means that fewer feel they are losing ground with the public. Scott Simon of NPR reports, “Journalism is a dangerous trade in Russia. The media attention that companies get can be positive or negative. But it’s not all bad. Why the change?

Brand 57

Brand Branding Government Ethics 57