Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity International Internal 189

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Can you share with us what your initial goals were in 2017 and how have they changed today? Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

Prohibition

AUGUST 15, 2022

This year we have started to see an array of technological advancements within the Metaverse. Thanks to evolving technologies, influencer marketing in the Metaverse is constantly changing, with many virtual influencers surpassing 1 million followers. In fact, 54% of all UK consumers find virtual entities appealing on some level.

Brand 116

Brand Branding Fashion Marketing 116

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. of revenue in marketing.

Survey 102

Survey Marketing B2B Content Marketing 102

Critical Mention

NOVEMBER 26, 2018

“We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

PR 20/20

OCTOBER 4, 2018

According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. In addition, the average respondent consumes 1.5 For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

Critical Mention

SEPTEMBER 9, 2018

The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. And between 2017 and 2018, the number of survey respondents that said they would invest in tech jumped from 8% to 23%. Former Airbnb CMO Jonathan Mildenhall will kick off the conference on Oct.

Conference 66

Conference Crisis Management Survey Big Data 66

Stephen Waddington

DECEMBER 30, 2019

It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

PR in High Definition

DECEMBER 13, 2017

It is clear that our smartphone assistants are becoming more like virtual companions and soon, millions of consumers will start having meaningful conversations, or even relationships with these virtual assistants, changing the way we interact with one another. 2017 is the year where we saw a shift when it comes to transparency.

Trends 59

Trends How To Retail Google 59

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But perhaps the most notable thing to happen to the industry this year was the way it evolved, thanks in large part to constantly-changing technology. With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017.

Real Estate 120

Real Estate Technology Data Agency 120

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. Responsive Web Design, or RWD, is the technology behind a site’s coding that allows it to respond to whatever screen size you are viewing it on.

Web 40

Web Mobile SEO Technology 40

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. 88 percent value creativity and craft in content creation. A 2017 analysis of 1.4 Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

DECEMBER 15, 2016

From the perspective of the consumer team in the Boston office the answer is a resounding, NO! Each member of the team has a particular hit that they are extremely proud of purely based on the fact that good old creativity, industriousness and smarts resulted in a hit that wowed the client and broke through. Annie Perkins.

Print 60

Print Media Travel Wireless 60

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 192

Marketing Content Marketing Data Social Media 192

Norton's Notes

NOVEMBER 22, 2016

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. Not to mention the mummy bloggers – if you work in PR you know what I mean.

Blogging 28

Blogging Marketing Web Twitter 28

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. Decide on The Resources You Will Use.

Strategy 244

Strategy How To Media Measurement 244

The Resolution Blog

JULY 30, 2019

To shine against all the noise, you need to be extra creative. Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. Airbnb even took the campaign to the 2017 Superbowl with an accompanying television ad.

Instagram 120

Instagram Examples Brand Branding 120

Sword and the Script

JUNE 26, 2018

grew at a substantial rate in 2017, hitting $314 million, according to the latest Podcast Advertising Revenue Study, released by the Interactive Advertising Bureau and PwC. For me, the appeal of this podcast is the coverage of marketing technology (martech) by hosts John Wall and Christopher Penn. 8) Growth Marketing Toolbox.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Cision

MARCH 30, 2017

As with any new feature or technology, have a means to gauge the performance of these posts. Perhaps using a gamification system to have users show media preference or some other creative means of media attribution would be useful. A post shared by Jim Dougherty (@jimdougherty) on Feb 26, 2017 at 11:39pm PST. Perhaps not.

Instagram 120

Instagram How To Video Facebook 120

PR 20/20

SEPTEMBER 21, 2017

I didn’t understand the underlying technology at the time, but when I read Automate This by Christopher Steiner in late 2012 I became convinced that artificial intelligence would transform marketing as we know it. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter.

Marketing 53

Marketing Software eBook Technology 53

Prohibition

DECEMBER 17, 2021

Information technology team. Be flexible and creative. The 2017 United Express Flight 3411 incident. In April 2017, a video showing aviation security officers dragging a passenger from United Express Flight 3411 became a source of international news. Managers and supervisors. Department leaders. Public relations team.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Read his " The Biggest Content Marketing Trends in 2017 " post for more.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation.

Groups 141

Groups Mobile Real Estate Skype 141

PRSay

JANUARY 18, 2017

From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. Scalable Influencer Marketing Will Integrate into the Martech Stack: Increasing popularity of influencer marketing has created increased demand for efficiencies and IM technology. 2016 was the year of the unexpected.

Marketing 60

Marketing B2B Technology Fashion 60

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Journalists and consumers crave videos. million words. more views.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

JUNE 5, 2024

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. If consumers forget what your logo looks like, your business may need better branding. This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Beyond PR

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Journalists and consumers crave videos. million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

Mindful Marketing

AUGUST 10, 2020

Wright describes the content, which is extremely varied, as “a smorgasbord of [the most] weird, creative, amazing, bizarre videos I’ve ever come across.” Since its launch in 2017, the app has been downloaded more than a billion times. ” Others have further unpacked how AI might accomplish that objective.

Video 106

Video Social Media Creativity Mobile 106

Stephen Waddington

NOVEMBER 19, 2017

In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. Action: Read widely and consume a variety of media. In 2017 it report a £5,784 disadvantage for women. in the early 80s.

Publicity 164

Publicity Ethics Community Data 164

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Richard Levick: This moment is historical.

Report 225

Report Media Advertising Advertising 225