2017 Consumer Data-Driven PR 
Shift Communications
JANUARY 2, 2017
What does the public relations industry have to look forward to in 2017? In 2017, the tsunami of content will only increase. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. However, the year that the bubble bursts will not be 2017. Content Shockwave.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
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Shift Communications
MAY 22, 2017
I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017.
Shift Communications
NOVEMBER 20, 2017
On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. Consumer health and fitness. Consumer technology. Automakers.
Shift Communications
NOVEMBER 13, 2017
Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications.
Shift Communications
NOVEMBER 15, 2017
It’s nearing the end of Q4 and 2017 altogether. You know what that means — PR planning is in full swing. PR planning is so valuable, especially from an internal operations standpoint. As much as I love creating a solid PR plan, it’s also very time consuming if you have high-strategy accounts.
Shift Communications
APRIL 30, 2018
Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. Producing evidence from the onset and getting access to data to teach these machines are two critical challenges that companies must consider and overcome. Give Consumers Control. Combat Chronic Conditions.
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