PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 146

Data How To Storytelling Analytics 146

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. It focuses on new technologies and concepts aimed at making mobility more sustainable. Why the story matters to the company and should matter to the customer or consumer.

Meeting 57

Meeting Mobile Automotive Transportation 57

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Each of these provides a potential source of consumer insight and a more holistic way of using media to reset strategy.”. of revenue in marketing.

Survey 102

Survey Marketing B2B Content Marketing 102

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. With more than 20 years of technology marketing experience, Bell has held executive-level positions with marketing technology firms including Oracle Marketing Cloud, Eloqua and Adobe.

Measurement 75

Measurement Tools Journalism eBook 75

Beyond PR

APRIL 24, 2018

The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 With so many high-profile instances of fake news, authentic journalists who work hard to convey accurate information find it increasingly difficult to build that consumer trust. percent for the entire year.

Media 75

Media Pitching Survey Journalism 75

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 57

Media Advertising Advertising Measurement 57

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. Meanwhile the market for technology in marketing and PR is exploding.

Government 103

Government Education Print Ethics 103

Shift Communications

MARCH 22, 2016

As we close out this series, we want to take a deeper look at what surprised us, what disappointed us and what you should be pondering for 2017 as you work your way through Austin-Bergstrom airport. Every year you will read recaps of products, technologies and parties within the interactive portion of the event. (For

Privacy 60

Privacy Hotels Film Data 60

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics. According to Search Engine Journal, SEO leads have a 14.6 A 2017 analysis of 1.4 percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Data-driven journalism is the future. Infographic from a 2017 article in MarTech Advisor.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

they weren’t even integrated into the iPhone until 2017. Marketers love the codes due to their tracking abilities, and consumers don’t seem to mind one bit. Company emails uncovered in an extensive Wall Street Journal article suggested that CEO Bobby Kotick was aware of many incidents. Billionaire Astronauts.

Facebook 310

Facebook Crisis Employee Government 310

Buzzstream

JUNE 5, 2024

If consumers forget what your logo looks like, your business may need better branding. This was done in 2017, but a study like this can 100% be done today as a digital PR campaign. This is a great way to unearth or analyze data that may otherwise be hidden or too time-consuming for journalists and publishers to find.

Digital PR 62

Digital PR Examples Strategy Survey 62

Flatiron Communications

DECEMBER 8, 2017

Lance Ulanoff (@LanceUlanoff) December 6, 2017. My past visits to South by Southwest offered a cornucopia of compelling content, but the multi-week extravaganza clearly became too much to consume, even with advance planning. Peter Himler (@PeterHimler) November 29, 2017. Peter Himler (@PeterHimler) November 29, 2017.

Media 31

Media Facebook Conference Web 31

Deirdre Breakenridge

JANUARY 5, 2017

media when it’s published in 2017. Many consumers felt the reporting was biased, there was false news running rampant, and a lack of regard for facts vs. opinions. Where does this leave us in 2017? On Facebook and Twitter, consumers would see their closest peers validating these stories and were more apt to share them.

Media 205

Media Twitter Consumer Report 205

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: It’s overwhelming to consumers and brands. Chris Lynch: It’s overwhelming to consumers and brands dealing with issues around brand credibility. Richard Levick: This moment is historical.

Report 225

Report Media Advertising Advertising 225