ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Influencer marketing will be front and center. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

Real Estate 120

Real Estate Technology Data Social Media 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271

Crisis Branding Brand How To 271

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients. Search dominates.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Particularly time consuming for PR people at startups who must train a quickly growing number of C-Suite executives and first-time founders, media training is a must for anyone who will be in contact with the press.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

DECEMBER 13, 2017

Transparency is key when it comes to successful marketing. A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Gaining Trust and Sales From Transparency.

Branding 208

Branding Brand Consumer Transportation 208

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. 71 percent of consumers are more likely to make a purchase based on a social media reference.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. We learned a lot about the viability of visual content in the 2017 State of the Media. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content.

Case Study 210

Case Study How To Infographics SEO 210

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 157

Marketing Guidelines Measurement Analytics 157

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. A great way to get acquainted with the content on LinkedIn is to check out their marketing pages blog.LinkedIn.com and LinkedIntoBusiness.com. had to offer. Be Authentic. Alfred Edmond Jr.,

Social Media 151

Social Media Trends LinkedIn Media 151

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. or “What was that even about?”.

Communications 209

Communications Policies Storytelling Groups 209

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. And that’s not stopping in 2017. So what’s predicted to become of content marketing this year? Some aspects featured in this article that will continue to progress and impact content marketing strategies include: Mobile.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . Every PR team knows that social media is more than simply a nice thing for companies to have; it’s an imperative.

Social Media 344

Social Media Strategy Media LinkedIn 344

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. For years, many marketers didn’t know how to ask the right questions, or in some cases might have felt embarrassed to ask. Understand the Problems in Paid Media.

Media 230

Media Measurement Advertising Advertising 230

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers.

Automotive 245

Automotive Resources Consumer Course 245

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Landis PR

AUGUST 9, 2021

Consumers crave authenticity, and advertisements tend to lack just that. So, how can brands effectively reach their target audience if consumer behavior has changed? Now, you could go the more traditional route by sponsoring your content, but as I said earlier, consumers are craving authenticity, not traditional ads.

Marketing 105

Marketing Advertising Advertising Social Media 105

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Without SMART goals, measuring the success of your marketing strategy is next to impossible. You can also incorporate influencer marketing in your earned media strategy.

Strategy 244

Strategy How To Media Measurement 244

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. Given that this was my first course, I needed beta testers so I could test the market, get constructive feedback, and hopefully gain a few testimonials. Here’s a caveat though. How about you?

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. Whether you’re a nonprofit targeting donors or a corporation trying to build customer and employee engagement through a giving program, there is one group of consumers who stand out — millennials. Drive engagement year-round.

Corporate 168

Corporate How To Employee Nonprofit 168

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 94

Consumer Branding Brand Survey 94

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. Now we turn to the new year and think about impending industry evolutions and how to get ahead of them.

Consumer 83

Consumer B2C Viral Fashion 83

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads.

Marketing 120

Marketing Television Analytics Tools 120

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. What Should Marketers and Communicators Do? For marketers aggressively courting the 13-30 demographic, Snapchat is worth experimenting in.

B2C 74

B2C Web Advertising Advertising 74

Sword and the Script

JUNE 10, 2017

As the saying goes it takes three data points to make a trend, but the problem for marketers with this identification is that it’s often too late. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s also why Walmart should have looked at buying Yahoo in 2017.

Trends 96

Trends Marketing Mobile Web 96

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

OCTOBER 9, 2017

Cision, CMO, Chris Lynch tackles this question while discussing important key findings from the 2017 Global Social Journalism Study. People should read this survey because I think it gets at a few different relationships that are happening in the market that are very interesting. Do Journalists Trust PR Pros?

Journalism 202

Journalism Communications Survey Study 202

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. The organization type and discipline also impacted this metric: PR agencies are seeing the biggest budget cuts, followed by marketing agencies, in-house teams and communications firms.

Measurement 225

Measurement Tools eBook Content Marketing 225

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Here are some we’ve noticed.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103