Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Cision

DECEMBER 6, 2017

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. According to Nielsen, the majority of consumers place more trust in earned media versus paid and owned.

How To 223

How To Marketing Storytelling Measurement 223

Deirdre Breakenridge

MARCH 14, 2018

I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. I started blogging in May 2017 and have been blogging on a regular basis for almost a year. Here’s a caveat though.

Education 224

Education Community Social Media Energy 224

Cision

MARCH 22, 2017

With rapidly evolving technology and new mediums of communication, we’re getting to a place where an insane amount of time is being spent on the packaging and overall delivery of what we’re saying, but the actual message is getting lost in translation. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017.

Communications 209

Communications Policies Storytelling Groups 209

Shift Communications

MAY 4, 2017

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. Facebook is the premier mobile marketing platform for any industry, any sector, from government to healthcare to consumer goods. Vice President, Marketing Technology. User Growth. Christopher S.

Facebook 107

Facebook Video Mobile Advertising 107

Cision

JUNE 19, 2017

With technological advancements and instantaneous access to media and information, brands find themselves engaging with a less trusting consumer. According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family.

Strategy 158

Strategy Marketing Media Consumer 158

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” While the rise of fake news and the poor coverage of the United States presidential election likely dug into its lead, most credible consumer research indicates that trust in earned is highest. According to research data from eMarketer, “digital ad spend will increase 15.9

Media 230

Media Measurement Advertising Advertising 230

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Every new channel reduces the friction needed for consumers to get what they want. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. What can PR professionals expect in 2018? Here are some we’ve noticed. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

Barokas

NOVEMBER 28, 2017

The rapid rate at which information is flows via social is probably why 2017 had some of the most epic PR fails of all time. As technology continues to evolve and hackers get increasingly better at what they do, companies should anticipate that they will have a security breach at some point – it’s not if, but when. – Aubrey.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017? Email,” he replied.

Technology 48

Technology Automotive Retail Banking 48

Shift Communications

FEBRUARY 7, 2018

Consumers are especially distracted by many other priorities for their attention. B2B companies pay to retarget in order to close deals, while B2C companies solicit consumer purchases. Vice President, Marketing Technology. In Q4, its rate of growth bounced back from half a year of declines, up 5.06% quarter-over-quarter.:

B2C 74

B2C Web Advertising Advertising 74

5W PR

MAY 16, 2017

After scouring all corners of McCormick place, one thing was clear – technology and design reigned supreme during this year’s product showcase. SMEG blends technology and style to create some of the most innovative, yet quirky, appliances on the market. And now for the deep dive….Trendspotting

International 68

International Internal Print Skype 68

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Infographic from a 2017 article in MarTech Advisor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Shift Communications

JANUARY 3, 2017

Which is why in 2017, we at SHIFT are making one very specific resolution – to ask why when it comes to client and prospect asks, particularly those that don’t seem to be grounded in business goals and therefore are more complex to measure when it comes to actual influence and impact at a business level. Right Message. Right Time.

Media 104

Media Training Technology Consumer 104

Cision

SEPTEMBER 5, 2017

According to the 2017 State of Inbound report, 63 percent of marketers feel that generating traffic and leads remains the biggest challenge in their work. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. Twitter: [link]. Linkedin: [link].

Strategy 244

Strategy How To Media Measurement 244

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source.

Data 146

Data How To Storytelling Analytics 146

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. While the communications and PR space has changed drastically over the past few years, it’s also come with some challenges that we’re still working out solutions for.

Measurement 225

Measurement Tools eBook Content Marketing 225

Stephen Waddington

JUNE 5, 2017

Internet usage, planning tools, paid and social mashups, human computer interface, and social business are highlights of Mary Meeker’s 2017 Internet Report. Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet report for 2017. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Shift Communications

NOVEMBER 20, 2017

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. Vice President, Marketing Technology. We downloaded 4,832,877 tweets from Twitter dating back to September 1, 2017. B2B technology. Methodology.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Business Wire

MARCH 7, 2017

You may need to use technology to track these metrics. The 2016 Linqia Influencer study shows that in 2017, costs for influencer programs have increased, averaging $50,000-$100,000 per influencer. What was the amount and quality of leads? What was the amount and quality of conversions? These articles are great!

Marketing 157

Marketing Guidelines Measurement Analytics 157

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 117

Sports Advertising Advertising Survey 117

Cision

OCTOBER 14, 2016

After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy. As managing editor at CRN , he oversees news coverage of technology, telecommunications and the Internet of Things. CRN’s audience is made up of technology suppliers, solutions providers and IT professionals.

Pitching 120

Pitching Telecommunications Trends Technology 120

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. So… on to the consumer media goodness! while cooking s’mores on the Gas2Coal. Happy holidays! Alan Marcus.

Consumer 60

Consumer Media Analytics Travel 60

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. The core algorithm linked to quality appeared around March 8, 2017. In short, people want to get the news, views, and opinions on their fingertips.

Google 259

Google Digital PR Mobile SEO 259

PRSay

JULY 22, 2021

In a 2017 study published in Harvard Business Review , people who worked in high-trust companies reported 74 percent less stress, 50 percent higher productivity and 40 percent less burnout than those at low-trust companies. The agency specializes in media and influencer relations for clients across a variety of consumer industries.

Employee 148

Employee Exercises Study Meeting 148

Cision

NOVEMBER 2, 2017

Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming. According to a 2017 study, 68 percent of internal creative teams work with outside agencies. Lastly, some leaders feel that in-house teams are more cost-effective than agencies.

Agency 189

Agency Creativity International Internal 189

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. © Stephen Dupont, 2017. Enter an awards competition. For example, PRSA offers the Silver Anvils and the Bronze Anvils.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

DECEMBER 5, 2017

According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Journalists and consumers crave videos. The influx of technology and the data it yields makes everyone a researcher. That’s where your content marketing efforts come into to play. million words.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

MARCH 30, 2017

As with any new feature or technology, have a means to gauge the performance of these posts. A post shared by Jim Dougherty (@jimdougherty) on Feb 26, 2017 at 11:39pm PST. It allows communications and marketing professionals to contextualize their posts in a very consumer-friendly way. Perhaps not.

Instagram 120

Instagram How To Video Facebook 120

5W PR

SEPTEMBER 29, 2021

Over the last few years, technology has been advancing quickly, with one of the fastest developments being in the blockchain industry. They’re created using blockchain technology and they’re identified as cryptographic assets. However, that doesn’t just mean cryptocurrencies such as Bitcoin and Ethereum are here.

Marketing 88

Marketing Consumer Corporate Technology 88

Shift Communications

NOVEMBER 13, 2017

The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. Vice President, Marketing Technology. Reach Influencers Through Their Media. This year, over 175,000 people attended the massive event in San Francisco. Christopher S.

How To 131

How To Conference Pitching Software 131

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. 4 Voice innovation Voice recognition services have crossed the 95% accuracy threshold deemed acceptable for consumer usage. 79% of consumers are willing to share data if there is clear personal benefit. . #8 No surprises.

Report 92

Report Trends Retail Marketing 92

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Technology means continuous learning. Reputation management – more 24/7 than ever. Good news, bad news, fake news – it never stops.

YouTube 136

YouTube Video Training Survey 136

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Can you share with us what your initial goals were in 2017 and how have they changed today? Aynat: In 2017, M Live was still a fairly new addition to Marriott International.

Travel 109

Travel Data Industry Hotels 109

PRSay

APRIL 15, 2019

Pursuing the APR was challenging, consuming and often stressful. My journey started in August 2017 when I submitted my application. Throughout her career, she has managed several high-profile brands in the technology, retail, hospitality and nonprofit sectors. I call it my one-year intensive.

Nonprofit 119

Nonprofit Conference Study Retail 119

Stephen Waddington

MAY 9, 2017

Consumers need to keep their wits about them when they consume media; journalists and public relations practitioners need to work to ethical standards; and technology platforms also have a part to play in tackling the issue. Fake news has become a catch all term for any ethical issue that impacts the media or public relations.

Conference 108

Conference Ethics Advertising Advertising 108