5W PR

AUGUST 31, 2017

With a record-setting 227 independent beauty exhibitors, the show offered consumers, press and buyers a look into a plethora of emerging brands offering unique spins on categories including, skin care, cosmetics, nail art, hair care, ingestibles, and more. The show concluded with TRADE INDIE on Aug. Beauty Ingestibles.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? Our customers and prospects are consuming a crazy amount of content every minute of the day.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Communications Conversations

MARCH 29, 2019

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

Social Media 128

Social Media Agriculture Marketing Media 128

5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. 14 exhibiting brands at this year’s IBE were CBD or hemp-related, as compared to 3 during the 2017 show.

Trends 94

Trends Trade Shows Community Nonprofit 94

Solo PR Pro

JUNE 8, 2021

In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show. They don't have to go into an office every day.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

5W PR

MARCH 28, 2018

Expo West is known for showcasing innovative brands and trends across the natural, organic and health product arenas, and our consumer team was on the ground to discover them firsthand. consumer goods industry is being overturned by a new class of startups and small businesses. Scoping Out Competition.

Retail 60

Retail Trade Shows Consumer Trends 60

Sword and the Script

JUNE 8, 2021

The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. If you must choose one over the other, the “data shows an increasing preference towards watching on-demand webinars.” Attendance has improved. Attendance seems to be matching the growth in the volume of webinars.

Survey 95

Survey B2B Report Video 95