Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 134

SEO Strategy Google Engineering 134

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 132

Leadership B2B Study Survey 132

Cision

JANUARY 3, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 225

Measurement Tools eBook Analytics 225

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. How do we, as content marketers, focus on making our websites these undeniable sources for answers? How RankBrain Changes Content Marketing. This is what we need to keep an eye on.

SEO 40

SEO Content Marketing Strategy How To 40

Sword and the Script

APRIL 18, 2017

That’s according to the 2017 Global Communications Report , from the Annenberg School for Communications and Journalism at USC. This is evident in that core PR tenants have been prominently at work in marketing trends over the last decade. See these related posts: PR, Social Media and the Imperative of Content Marketing [UML].

Publicity 119

Publicity Marketing Content Marketing Software 119

Sword and the Script

MARCH 6, 2018

I’ve reviewed this salary survey and others , for many years including detailed looks at the 2016 and 2017 results. This is more or less flat with the $91,000 median reported in 2017 and the $92,125 reported in 2016 (see caveats below). Don’t miss these related posts: 20 Golden PR and Content Marketing Ideas that will Outlive 2017.

Survey 116

Survey Agency Report Corporate 116

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear.

Case Study 99

Case Study B2B Study Marketing 99

Sword and the Script

DECEMBER 21, 2021

pandemic economy with – to name just two examples – “purpose” (an often misused, but therefore not meaningless concept) remaining important to acquire and keep talent and marketing having to help navigate brands through a situation in which products are either not available, arrive late or/and become more expensive.”. ~

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MAY 22, 2017

In fact, 81 percent of senior marketers believe that earned media is more effective than paid media. New trends arise every year, advising how to make the most of your content marketing tactics. Beyond that, social media users are more likely to share content that includes multimedia.

Case Study 210

Case Study Study Trends Web 210

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. For example, PRSA offers the Silver Anvils and the Bronze Anvils. © Stephen Dupont, 2017. Network inside your company.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Presspage

OCTOBER 6, 2017

Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” I am more than happy with that.”

Tourism 122

Tourism SEO Storytelling Social Media 122

Cision

JULY 24, 2017

Take this event speaker announcement from Marbridge Foundation for example. For example, this release from Portada, CMO of Pepsi Latin America to Present Keynote at 9th Annual PortadaLat Conference , clearly states in the first paragraph to register for PortadaLat Conference to get the early bird rate.

Trade Shows 209

Trade Shows How To Conference Examples 209

Sword and the Script

JUNE 10, 2017

Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s why, as noted in the March 2017 edition of the Monthly Scripts newsletter , Sir Martin Sorrell, who leads what is perhaps the largest marketing services enterprise in the world, fears not Google or Facebook – but Amazon.

Trends 85

Trends Marketing Mobile Web 85

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Article count didn’t make a difference in engagements. Pharmaceutical companies’ owned media.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Cision

OCTOBER 10, 2017

Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. The COVERGIRL ad I previously mentioned is an example of this.

Strategy 251

Strategy Case Study Instagram Print 251

Sword and the Script

FEBRUARY 7, 2017

In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. That study was produced by a different company – the Portland-based ConvertKit which provides email marketing designed for bloggers.

B2B 60

B2B Blogging Data Survey 60

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course. For example, Patagonia took a strong stand against the reduction of land in Bears Ears and Grand Staircase-Escalante National Monuments.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 24, 2016

AMA: Gartner’s CMO spend survey shows marketing budgets on the rise in 2017. MarketingProfs: 3 ways marketers can tell their stories across multichannel touchpoints. Contently: Why Cisco is hiring over 200 content marketers. HBR: Content marketers need to act like publishers.

Twitter 60

Twitter How To B2B Analytics 60

Sword and the Script

JANUARY 17, 2017

Twitter may be a good example of what marketing will be like with too much AI; over automation = lower engagement https://t.co/chuzcej4yz. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. The Future of Marketing and PR with AI. chuzcej4yz. Talk to Us!

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. For example, 39% of bloggers spent more time on a routine post than they did three years ago and some are spending significantly more time: 17% of bloggers say they spend 3-4 hours on a blog post. Talk to Us !

Study 79

Study B2B Marketing Survey 79

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 69

Infographics Data Case Study Content Marketing 69

Cision

JUNE 26, 2017

What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. A great read for marketing pros interested in video. Which means pretty much all marketing pros who want to stay on top in 2017.) currentlyreading.

Instagram 109

Instagram How To Mobile Community 109

Sword and the Script

FEBRUARY 4, 2017

Don’t miss these related posts: Scale Content Marketing: Employees are the Secret. In Social Media Marketing, You Get What you Give. Why Content Marketing is the New Branding. This shows that good storytelling in content marketing isn’t a campaign, it’s a culture. The soul of marketing has changed.”

Creativity 60

Creativity Storytelling B2B Film 60

Cision

AUGUST 28, 2017

Editor’s Note: This post was updated on August, 28, 2017. Example: ‘When Nurses Unite: A call for leadership and advocacy in nursing.’”. When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. Apply Alliteration.

Writing 258

Writing Newspapers Retail Groups 258

PR 20/20

NOVEMBER 30, 2022

Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. For example, HubSpot ( @HubSpot ) offers the HubSpot Academy , which allows users to learn the platform at their own pace and become familiar with each function and module.

Marketing 52

Marketing Technology International Internal 52

Flack's Revenge

NOVEMBER 29, 2017

On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. By 2014 it was obvious that video was the rising star of content marketing. A recent example was a panel we put together with several other top marketers for a live (and lively!)

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 11, 2017

The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report. Also see: Marketing Budgets, Planning and Benchmarks for 2017 [UML]. 2) Marketing assumption: bounce rates mean failure .

Study 64

Study Marketing B2B Apparel 64

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Sword and the Script

JUNE 8, 2021

The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. It seems like a no-brainer, and I assumed smart marketers were already doing this – but apparently, that’s not true at all. Set a cadence and host webinars regularly. webinars last year.

Survey 92

Survey B2B Report Video 92

Barokas

JANUARY 19, 2018

Instagram tends to change its algorithm more frequently than Facebook, due to the influx of influencers and brands turing to the platform to market their content – by limiting post reach, people are more likely to invest in sponsored content. dip in engagement) in November 2017. Find Quality Comment Pods.

Instagram 84

Instagram Facebook How To Travel 84

Critical Mention

JANUARY 9, 2019

Using data as part of your marketing strategy can also help you improve your customer experience, using personalized ads to create even more effective tactics to reach the right audience for your organization. In a 2017 report , 54 percent of companies were using native advertising , and 38 percent were likely to do so in the future.

Trends 108

Trends Marketing Mobile YouTube 108

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. For example, 90% of the C-Suite believe thought leadership is important and 16% say they spend 4 or more hours per week with such content. Give our services a try.

Leadership 66

Leadership B2B Study Marketing 66

Beyond PR

JANUARY 4, 2018

In Cision’s 2017 Global Comms Report: Challenges and Trends , we talked to communications professionals around the world to understand the issues they face. Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing.

Measurement 75

Measurement Tools Journalism eBook 75

Critical Mention

MARCH 1, 2018

Many of us will be watching and rooting for our favorite films of 2017 to take home the prize. Take for example the year Anne Hathaway drew ire for what some thought was an over-rehearsed acceptance speech. The example here is the Rob Lowe duet with an actress playing Snow White at the 1989 Oscars. Speakers take note .

Film 80

Film Social Media Storytelling Writing 80

MaccaPR

JUNE 21, 2017

Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content. What follows are three of my favorite recent examples of brand-driven online video campaigns that are entertaining and engaging. These feel nothing like over-promotional sales content: LOFT x Jessi Klein.

Video 54

Video Brand Branding Fashion 54

Beyond PR

MARCH 1, 2018

The caveman example may be a bit of a stretch, but we can all agree that trying to get coverage for our news has been a business staple for at least a century. It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media.

Media 73

Media Measurement Enterprise Consumer 73