Content Scale & Alignment: 7 Steps for Building a Better Content Program
Contently - Strategy
APRIL 24, 2019
This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Get key stakeholders on board.
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