ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. More video content is uploaded in 30 days than the major U.S. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. television networks have created in 30 years.

YouTube 136

YouTube Video Training Survey 136

Shift Communications

JUNE 8, 2018

off a t-shirt featuring a map of Canada back in 2017 , I was left baffled. Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”.

Print 83

Print Fashion Writing Google 83

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. Analysis: B2B marketing must develop its market. What Does It Take to Implement Content Marketing Effectively in B2B? 44% say content marketing.

B2B 67

B2B Report Marketing Survey 67

Communications Conversations

JANUARY 26, 2016

I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Consider the following: Investments in content marketing continue to rise. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. 8) June 13, 2017: L’Argus de la Presse. pic.twitter.com/c9tVwxoltY.

Technology 14

Technology Company Software Marketing 14

Contently - Strategy

OCTOBER 1, 2018

Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. In an article for Fast Company , Contently co-founder Shane Snow shares the hilarious yet horrifying story that reveals the problem with conventional wisdom.

Marketing 104

Marketing Google Newspapers Print 104

Critical Mention

AUGUST 5, 2018

With over 10 years of experience, she has an incredible track record of creating results-driven marketing campaigns for her many clients. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Follow her for a fantastic collection of industry articles from around the web. Sarah Evans.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

MARCH 1, 2018

It’s downright scary that a majority of senior executives do not know whether there was any real-world behavior created by content marketing and earned media. Deriving ROI from coverage in a handful of TV outlets and a few hundred print publications is one thing. Something is very, very wrong with this picture.

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

APRIL 1, 2017

While that maxim had elements of truth five years ago, when I wrote that content marketing was the new branding , today I wonder if we’re not coming full circle, yet again. Where a few years ago, print was dragging the publishing industry into a morass of unprofitability, today, it is hinting at revival.

Advertising 67

Advertising Advertising Print Study 67

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 69

Technology Advertising Advertising Community 69

Sword and the Script

APRIL 22, 2017

His words were printed in a piece for The Daily Beast entitled Bad Writing Costs Businesses Billions : “Think about it. — Adam Singer (@AdamSinger) April 19, 2017. If you enjoyed this post, you might also like: The Struggle is Real in B2B Content Marketing [UML] . Bad cohort: 75M people born in arbitrary range.

Writing 67

Writing B2B Analytics Print 67

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

SEPTEMBER 19, 2017

See Review Marketing Becomes Top Priority for 2017 ). 6) Are there any examples of marketing campaigns or programs you’ve seen law firms produce that you thought were especially effective? ” 7) If a law firm decided to cut its marketing budget by 10% in 2018, where would you recommend they trim the spend?

Marketing 67

Marketing SEO Pharmaceuticals Google 67

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Soon, marketers will have to design their campaigns around algorithms as well as humans. 2017 is the year where we saw a shift when it comes to transparency. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. Lines blurred to the extent that marketing looks more like PR. More importantly, the dynamic web is fluid: What was true in digital marketing yesterday, is not necessarily true today.

Web 60

Web Google Mobile B2B 60

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 128

Marketing Content Marketing Crisis Management Data 128

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48