Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. The 7 Best Performing Blog Posts in 2017. And it’s about time.

Blogging 82

Blogging B2B Content Marketing Trade Shows 82

Sword and the Script

DECEMBER 26, 2017

And here we go…here are the benchmarks from 2017. 11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Strategy 245

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Prepare in advance.

Social Media 119

Social Media Conference Media Corporate 119

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 150

Technology Study Communications Survey 150

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. Simple, but essential questions to help prevent the need for crisis communications. Real corporate social responsibility is behaving in a social responsible way. Are we practising what we preach?

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Stuart Bruce

JULY 23, 2017

” Call me a cynic (I am a grumpy old cynic), but it doesn’t bode well when… Continue Reading → The post The State of Social Media in 2017 appeared first on STUART BRUCE. “Relying on reach to identify influencers is like releasing a flock of seagulls hoping some will get lucky and s**t on the crowd below.”

Social Media 60

Social Media Media Crisis Communications Corporate 60

PRSay

APRIL 6, 2018

Corporate malfeasance. From a crisis management point of view, 2017 had it all! Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development.

Crisis Management 124

Crisis Management Crisis Airlines Viral 124

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Public Affairs 81

Reputation Us

MARCH 20, 2024

The dynamic relationship between your corporate reputation and influencer engagement underscores the importance of building and safeguarding a positive brand image. This increased from 77 percent in 2022, even more notably from 2017, when only 37 percent of respondents claimed they would create a budget for influencer marketing.

Reputation 78

Reputation Journalism Financial Corporate 78

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Before joining ReputationUs, Hanson was a writer and independent consultant with LT Public Relations before it was acquired in 2017.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Solo PR Pro

MARCH 28, 2023

That’s when she became embedded in corporate communications at the highest level and experienced one of the most challenging parts of her career: when the nonprofit hospital she was employed at was in the process of selling to a for-profit corporation — she was one of only a handful of employees to know about it for two years.

Meeting 88

Meeting Healthcare Nonprofit Corporate 88

Critical Mention

JANUARY 3, 2019

I started reading some very interesting papers and books about the psychological forces come into play in tough corporate and external environments. was returned in January 2017—making it a ten-year process through the US and UK criminal justice systems. And my passport, along with other civil rights (voting, jury duty, etc.)

Interviews 105

Interviews Ethics Government International 105

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 118

Agency Trends Marketing Survey 118

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Communication vs Communications. link] 3 Communication vs. Communications – Differences Between Master’s Programs. 2 Rivera, K. 2024, January 2).

Communications 52

Communications eBook System Corporate 52

MaccaPR

NOVEMBER 30, 2017

An Unhappy Coda The latest bump in 'Fearless Girl's' legacy occurred in October 2017, when the client’s parent company, State Street Corp, agreed to pay a $5 million settlement to 300 women and 15 black employees in a pay disparity suit after an audit found gender-based gaps in compensation.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets.

Writing 211

Writing Communications Marketing B2B 211

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. From social media management to crisis communications, content is king. Another part of professional development is about growth in strategic communications.

Infographics 63

Infographics Corporate Policies Reputation 63

PR Conversations

MAY 1, 2017

Catherine: We do a great deal to educate practitioners on the practical aspects of managing a crisis but rarely do you encounter a crisis plan which addresses the need for support for people involved with crisis communication. Or the crisis plan is siloed in some hidden corporate corner completely out of date.

Crisis 63

Crisis Crisis Management Leadership Training 63

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. Other graphics from State of Social Media 2017 report. Social media should never ‘live’ in marketing. Equally alarming is that in the case of 64.7%

Social Media 68

Social Media Media Customer Service Corporate 68

5W PR

MARCH 3, 2025

The MGM Resorts response to the 2017 Las Vegas shooting demonstrated how preparation and transparency help maintain stakeholder trust during challenging times. Their communications team provided regular updates while coordinating support for victims, families, and first responders.

Brand 78

Brand Branding Local Community 78

Sword and the Script

DECEMBER 10, 2024

Priority goes to crisis comm and results-measurement On the heels of a busy year, we expect 2025 to be more focused. We expect to see less interest in proactive crisis communication planning, and more effort toward ongoing strategic communication, issues management and advocacy needs.

Marketing 216

Marketing Content Marketing Data Pitching 216

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Doctor Spin

MARCH 8, 2025

Pepsis Kendall Jenner Protest Ad (2017) Pepsi launched an ad featuring Kendall Jenner diffusing a tense protest by handing a police officer a can of Pepsi. United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. His tone was robotic and corporate when he finally responded. Weak apology.

Examples 52

Examples Airlines Viral Crisis 52

MaccaPR

AUGUST 8, 2018

Employing a charismatic company founder, celebrity spokesperson or CEO as the sole face of a mega brand – as exemplified by Apple’s Steve Jobs, Ben Cohen and Jerry Greenfield of Ben & Jerry’s, Amazon’s Jeff Bezos and Tesla’s Elon Musk – can humanize and bring a corporate brand to life.

Crisis 63

Crisis Marketing Training Employee 63

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Corporate citizens need to be the change they want to see. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. It could be fake news and hate news.

Report 225

Report Media Advertising Advertising 225