Onclusive

AUGUST 22, 2017

Crisis Communications. If this year’s PR boo-boos didn’t show us the importance of having crisis communications strategies in place, we’re not sure what will. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. .

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Crisis Communications. PR is always evolving.

Training 370

Training Media Training Crisis Communications Corporate 370

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. We see this happening in the communications and PR industry. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Airbnb has no rooms. Uber has no cars.

Publicity 166

Publicity Analytics Data Advertising 166

Stuart Bruce

JULY 23, 2017

The first page of Simply Measured’s The State of Social Media 2017 also has gobblydegook like “social media is a foundational marketing strategy”. No matter how good the customer service team is it would be ridiculous to expect them to handle social media for internal communications. Gif of seagull poo from Giphy.

Social Media 68

Social Media Media Customer Service Corporate 68

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Corporate 195

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. Communications is a function of leadership. The ensuing narrative has been interpreted as brands need to get political.

Technology 150

Technology Study Communications Survey 150

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. From Google to Facebook to Yelp, what people say about your company matters.

Customer Service 61

Customer Service Writing Financial Local 61