ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Cision

DECEMBER 4, 2017

United Airlines came under fire for forcefully dragging a passenger out from the overbooked flight number 3411 as a video recording of the incident went viral on social media. — United (@united) April 10, 2017. It is, therefore, necessary to understand a crisis thoroughly to ensure a timely and correct response.

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Crisis Brand Branding How To 271

ImPRessions - Crenshaw Communications

JUNE 26, 2019

A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

Cision

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. Google Fact Check.

Google 259

Google Digital PR Mobile SEO 259

Prowly

FEBRUARY 18, 2025

They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104