Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. Oreo's famous "Dunk it in the Dark" campaign did just that.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

As a sort of “state of the communications field” analysis the CCI Corporate Communication Practices and Trends Study 2017 offered some fascinating insights into the challenges and trends noted by today’s top communicators. Major organizations can be shaken by a careless tweet or a viral customer complaint. Speed Kills.

Trends 199

Trends Corporate Employee Reputation 199

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. You dropped me from a campaign in 2017 and threw me to the wolves for speaking out about racism and white supremacy,” wrote Bergdorf. Awe is the second most viral emotion.

Communications 199

Communications Viral Fashion Public Affairs 199

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. Companies should have strong pre-crisis and crisis plans in place. Social media.

Social Media 120

Social Media Conference Media Corporate 120

The Stalwart Blog

DECEMBER 20, 2017

Organizations without a crisis plan in place will find it difficult to overcome such a matter when it happens. Doing so successfully will require an expert touch from professionals who understand the anatomy of a story that gives it the best chance of going viral. CEOs Will Need To Demonstrate A Human Side.

Company 114

Company Viral Travel Corporate 114

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Bodega’s botched branding.

Corporate 149

Corporate Viral Community Crisis 149

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Reputation Us

MARCH 16, 2022

A satirical example of the success of misinformation was born in January 2017 when 23-year-old Peter McIndoe created the ‘Birds Aren’t Real’ movement on a whim. However, he didn’t realize someone filmed him and posted it online, which quickly became viral. It can mean insisting something is true despite lacking clear evidence.

Reputation 78

Reputation Government Film Viral 78

Stephen Waddington

FEBRUARY 10, 2019

The Fyre that keeps on burning Fyre was a luxury music festival scheduled to take place in the Bahamas in 2017. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

Viral 68

Viral Journalism Analytics Case Study 68

Solo PR Pro

AUGUST 29, 2017

You can pray for viral or train for a marathon. Nobody knows when something might go viral. Nobody knows when a crisis will occur. If people hear your message one out of 10 times and need to hear something between 3-100 times before it sticks, how much more do brands need to communicate now than three, five or ten years ago?

Communications 47

Communications Viral Energy Measurement 47

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. Frank Strong (@Frank_Strong) July 21, 2017. By Rotor Rooter. On bathroom etiquette.

Advertising 67

Advertising Advertising Viral Video 67

PR in High Definition

DECEMBER 17, 2018

Although it began in 2017, the fall of Bell Pottinger shocked the communications industry. A big tech crisis. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode. A lesson in ethics. It looks like we’ll all need to be comms chameleons.

YouTube 48

YouTube Ethics Crisis Industry 48

Beyond PR

MAY 12, 2017

The core algorithm linked to quality appeared around March 8, 2017. This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. Google Fact Check.

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

NOVEMBER 30, 2017

An Unhappy Coda The latest bump in 'Fearless Girl's' legacy occurred in October 2017, when the client’s parent company, State Street Corp, agreed to pay a $5 million settlement to 300 women and 15 black employees in a pay disparity suit after an audit found gender-based gaps in compensation. Maybe yes, but maybe no.

Marketing 76

Marketing Consumer Measurement Viral 76

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. 9. “Have fun with crisis communications planning. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. 9. “Have fun with crisis communications planning. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

Social Media 40

Social Media Media Storytelling Local 40

Buchanan PR

JANUARY 16, 2025

Shock value, scandal, or even outrageous comments can sometimes fuel viral marketing, leading to a surge in attention. In the digital age, viral moments can amplify attention quickly, and some brands manage to convert that temporary outrage into a longer-term win by strategically navigating the fallout. The Verdict: Does Bad PR Help?

Airlines 86

Airlines Viral Crisis Social Media 86

Doctor Spin

MARCH 8, 2025

One misstepwhether an ill-conceived ad campaign, a tone-deaf response to a crisis, or outright deceptioncan spiral into a full-blown reputational catastrophe. Pepsis Kendall Jenner Protest Ad (2017) Pepsi launched an ad featuring Kendall Jenner diffusing a tense protest by handing a police officer a can of Pepsi. Need PR help?

Examples 52

Examples Airlines Viral Crisis 52

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). In this view, you get nuanced pieces to a puzzle, but you never get the whole thing. Brexit: 9 questions you were too embarrassed to ask.

Media 110

Media Journalism Content Marketing Education 110

MaccaPR

MARCH 2, 2017

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them) ”. Among our faves: " 10 Proven Ways to Make Content Go Viral ”. 46 Marketing Tools to Consider For 2017 ”. 46 Marketing Tools to Consider For 2017 ”. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. Here, the best response is often no response, as I explored in a previous description of predictive crisis management.

Brand 78

Brand Branding Groups Data 78

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex.

Report 225

Report Media Advertising Advertising 225

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. I am giving another of my lectures soon and as part of this I have been researching some of the worst social crises of 2017. Lyft 1 Vs Uber 0.

Social Media 49

Social Media Airlines Media Viral 49