ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

According to Gallup’s 2017 State of the American Workplace, companies in the highest quartile of employee engagement experience 17% higher productivity, 20% higher sales, and 21% higher profitability than others. Internal comms drives good customer service. Yet employee communications is correlated with business success.

Internal 136

Internal International Communications Employee 136

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Crisis Communications There were some serious PR blunders in 2020.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. They’ve become an enduring part of your life and are woven into enjoyable memories or happy experiences. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: At EarthLink, we leveraged a breakthrough story around serving our customers to develop our SD-WAN technology to a point where we drove a strategic sale of the company in Q1 2017.

Storytelling 89

Storytelling Brand Branding Customer Service 89

Stephen Waddington

SEPTEMBER 5, 2018

According to Forrester, the potential of social listening lies in its ability to provide insights for use across diverse business units including customer service, market research, product development, and reputation management. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. Most recently, she went out on her own, establishing May Ott Communications in 2017. Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

AUGUST 21, 2018

According to a 2017 local customer review survey, 85% of customers trust online reviews as much as their friends’ recommendations. Also, 70% of buying experiences are based on how customers feel they’re treated. Writing it to appeal to your target audience also improves your reputation in the long run.

Customer Service 61

Customer Service Writing Financial Local 61

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. The Security and Exchange Commission (S.E.C.) Certainly; most of us probably have.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

Communications Conversations

JANUARY 13, 2017

And, she’s got a great reputation as a valued counselor over at Blue Cross Blue Shield of Minnesota. Sometimes that means taking care of their customer service needs. What’s one big trend you expect to see in the social media world in 2017? She’s a life-long learner (see–pursuing advanced degree).

Insurance 60

Insurance Insurance Social Media Corporate 60

PR Conversations

OCTOBER 20, 2015

As a member, I know it is as one of the best companies to interact with on a personal level; the customer service is superb. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser. Wow, this is tough.

Conference 40

Conference Meeting Case Study Film 40

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. 2017: One Prediction Each for PR, Content Marketing and Social Media.

Marketing 213

Marketing Content Marketing Data Social Media 213

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. If a crisis occurs, it could harm your reputation and relationship with team members, customers and shareholders.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

JULY 10, 2017

This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. Increasingly our public services, from swimming pools to transportation, are driven by profit rather than public service.

Telecommunications 112

Telecommunications Handbook Transportation Community 112