ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017. Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever.

Trends 124

Trends SEO Leadership Print 124

Onclusive

AUGUST 22, 2017

Multimedia Development & Visual Storytelling. Check out our list of the best PR conferences to attend in 2017. The community management piece also entails social monitoring and responding to customer inquiries, an extension of customers service, which of course ladders back to the PR keystone of reputation management.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. 3) At a recent CMO panel event, put on by the Technology Association of Georgia, you talked extensively about the concept of storytelling. From your perspective what is storytelling? .

Storytelling 89

Storytelling Brand Branding Customer Service 89

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Multimedia Development & Visual Storytelling. That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. PR is always evolving.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. It’s pure storytelling. A real-time response when the stakes are high.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. PR helps differentiate.

Brand 149

Brand Branding Storytelling B2B 149

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. And in 2017, Unilever bought it for $1 billion. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. In 2010, Michael Dubin used to work at Time Inc.,

Leadership 106

Leadership Brand Branding How To 106