5W PR

SEPTEMBER 13, 2018

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. 14 exhibiting brands at this year’s IBE were CBD or hemp-related, as compared to 3 during the 2017 show.

Trends 94

Trends Trade Shows Community Instagram 94

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. 25% say cost of new leads.

B2B 64

B2B Report Marketing Survey 64

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. I’ve seen many startups rush into PR the moment they close a round of fundraising or participate in a major trade show or accelerator. Prepare before you pitch.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Sword and the Script

JUNE 8, 2021

For example, “57% of ON24 customers create webinars that go straight to on-demand viewing.” If you must choose one over the other, the “data shows an increasing preference towards watching on-demand webinars.” If you must choose one over the other, the “data shows an increasing preference towards watching on-demand webinars.”

Survey 92

Survey B2B Report Video 92

ImPRessions - Crenshaw Communications

MAY 3, 2018

In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. For example, a research study conducted by the PR team can be used and reused in many different formats, like white papers, blog posts, and earned media coverage.

Advertising 178

Advertising Advertising B2B Reputation 178

PR 20/20

MARCH 7, 2017

We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? Offline, such as in your office lobby or at a trade show booth.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Shift Communications

OCTOBER 14, 2016

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. The close of the year is quickly approaching. Conversion rates: This is the Holy Grail for PR professionals.

Measurement 60

Measurement How To Trade Shows Analytics 60

PR 20/20

OCTOBER 5, 2017

Chris from Pentair, for example, found inbound marketing success in an industry where the average decision maker (industrial engineers) is 57 years old. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics. million sale).

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. Here's an example of our client NTC's e-book landing page. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Beyond PR

DECEMBER 19, 2016

For example, if you have a big charity event in December, you could schedule a few posts in the weeks beforehand to tackle a related topic and promote the event. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. This way you can better align it to whatever else you’re doing marketing-wise.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40