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In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” And that research comes from PR content.
We’re in the thick of a new year, and like many professionals, marketers are searching for the next top trends to drive results in 2017. Are you still contemplating how you’ll incorporate visual content marketing into your 2017 strategy? When you think of visual content, you may be imagining static images, CTAs or infographics.
If you attend industry tradeshows or conferences, don’t keep what you learn under wraps. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. Learn how to schedule with our 2017 Editorial Calendar: A Year-Long Guide to Planning Your Brand Content.
In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Boost Content at an Upcoming Event - Print physical copies of your content and give them out to VIPs who attend an upcoming speech by the author or share them at your tradeshow booth.
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