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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Cision

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop.

Company 222
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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

Then, Sarah moved into a new role last year working in a media relations and influencer capacity, and we had the chance to work even more (we worked a trade show in Orlando together in the fall). On that trip, Sarah showed initiative, yet remained calm under pressure.

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3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

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The Perfect Pair: How to Use Events to Amplify Major Company Announcements

Beyond PR

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Take this example of a product launch at the International Home+ Housewares Show by Midnight scoop. .

Company 68
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Campaign Recap: Indie Beauty Expo 2018

5W PR

This summer, our team of passionate beauty experts was honored to represent Indie Beauty Expo NY, managing media and communications efforts for one of the largest beauty trade shows for the second year. 14 exhibiting brands at this year’s IBE were CBD or hemp-related, as compared to 3 during the 2017 show.

Trends 94
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Chat Recap: Project Stalls, Doubt, and More

Solo PR Pro

On June 14, 2017 we weighed in with opinions and insight on the following topics of interest: Do you need a deeper “why” to be effective or is liking your job enough? How do you branch out into other specialty practice areas without spending a lot of $ on going to trade shows/conference? How do you handle doubt?

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How to Best Measure Your PR Success

Shift Communications

With that brings trade show season (Oracle Open World, Dreamforce and AWS re:Invent, oh my!), executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. The close of the year is quickly approaching.