Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Terms were not disclosed but the Wall Street Journal reported a price tag of about $240 million. Sources: Crunchbase , Wall Street Journal , PRWeek , GlobeNewsWire ).

Technology 14

Technology Company Software Marketing 14

Stephen Waddington

MAY 5, 2019

The goal of journalism in 2019 is to provide coverage so informative and reliable that people around the world are willing to pay for it. According to Pew Research, a third of large newspapers and a quarter of digital publications have suffered layoffs since 2017. Print accounted for 43.8% Trust has become a business model. #2

SEO 60

SEO Media Relations Pitching Report 60

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Social media marketing is not slowing down. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

Wadds Inc.

JUNE 19, 2022

The Charitable Journalism Project studied seven regional communities in England and Wales through a mix of interviews and focus groups. Advertising has shifted to internet mediated platforms such as Google and Facebook, and print sales have declined. The scheme was set up in 2017 to help address the loss of local media.

Local 59

Local Report Newspapers Government 59

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). That may be changing. Build or Buy an Audience?

Technology 69

Technology Advertising Advertising Community 69

Sword and the Script

MAY 9, 2017

I’ve gotten a couple clients and a former employer into the Wall Street Journal over my career, and that photo in Roll Call is right up there with them in my book. I seem to remember having both print and broadcast media in attendance. The next day, that photo was on the cover of Roll Call. 3) Snakes do Drive Time Radio.

Publicity 108

Publicity Radio Crisis Crisis Communications 108

Beyond PR

MARCH 6, 2018

According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 A 2017 analysis of 1.4 When thinking about a customer’s path to purchase, Google is the starting point and often the finish line. percent close rate. Furthermore, 96.5

Strategy 67

Strategy How To B2C Content Marketing 67

Mark My Words

APRIL 26, 2022

The news popped out while I was in a pub in Halifax, with no signal,’ Mason told his Twitter followers just earlier today, 24 hours after the big news broke that he would be taking on the biggest brief in British political journalism. . The new job is an immense privilege & responsibility and I’ll give it everything’ .

Radio 60

Radio Local Meeting Journalism 60

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? My life as a freelancer began in 2012.

Meeting 65

Meeting Automotive Engineering Media 65

PRSay

MAY 23, 2017

With the 2017 Stylebook print edition to be published May 31, AP has OK’d “they” as a singular pronoun. You can buy the print edition at the AP store ( store.apstylebook.com) or via Amazon. Editor Paula Froke announced the change at the recent American Copy Editors Society meeting in St. Petersburg, Fla.

Print 127

Print Report Writing Course 127

Mark My Words

MAY 1, 2018

Take the Sunday Times’s big splash this week revealing findings from its investigation into Labour’s dominance on twitter during the 2017 election. We’re constantly told that newspapers are on life support; lucky to have made it this far but putting off the inevitable print apocalypse. The contrast with traditional media is stark.

Newspapers 60

Newspapers Media Measurement Print 60

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. You’re seeing this at The New York Times, The Wall Street Journal, Slate and The Daily Beast. Chris Lynch: Is print media dead? Hats off to the Washington Post. What about brand newsrooms?

Report 225

Report Media Advertising Advertising 225