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Nonprofit Local News Gains Steam

PRSay

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

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2017 Crisis Management That (Mostly) Worked

ImPRessions - Crenshaw Communications

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. A fintech darling, SoFi has grown rapidly, exceeding $4 billion in student loan and mortgage refinancing and building a reputation among millennials by hosting local-market social events for customers across the country.

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Social Media and PR – Go Together Like Peanut Butter & Jelly

Cision

It’s the foundation of marketing in 2017. Start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Social Media = Peanut Butter. Make your business newsworthy.

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Top 10 Florida Meteorologists on Twitter

Cision

This week we salute the top Florida meteorologists at local television stations on Twitter, ranked by follower count. Followers were pulled on September 15, 2017 and may change over time. Leigh Spann – WFLA-TV – 106,641. John Morales – WTVJ-TV – 56,142. Eduardo Rodriguez – WLTV-TV – 53,736.

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Looking Back at 2017: What a Year!

PRSay

I had the opportunity to be inspired by your commitment to this Society, our profession and the work you do in your local communities. A highlight of the year was serving as host at the PRSA 2017 International Conference in Boston. This gave me the opportunity to share PRSA’s value in person.

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2017 PR Horror Stories And Lessons Learned

ImPRessions - Crenshaw Communications

On securing interest in a particular market, she followed up with what she thought was the appropriate media alert for that locales, but it was for an event that had taken place the week before, so the editor was unable to use it. The post 2017 PR Horror Stories And Lessons Learned appeared first on Crenshaw Communications.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Creating such community in 2017 is now of the highest significance as journalism returns to its roots.