ImPRessions - Crenshaw Communications

NOVEMBER 20, 2017

A natural disaster tends to create its own PR appeals, and in 2017, millions responded. According to the the Millennial Impact Report , the millennial generation became more engaged in philanthropic causes in 2017 than in prior years. Social media, digital video, email, and PR that generates earned media all play a role here.

Corporate 168

Corporate How To Employee Nonprofit 168

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 170

Report Pitching Media Survey 170

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. Media type (e.g., Social media accounts. Also, keep your eyes peeled on Twitter, as many media moves are announced there. Role (exact job titles).

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Pitching Print Conference Local 225

wiredPRworks

APRIL 3, 2017

And, every month we give them a social media news round-up of what’s news right now. Here are 21 social media news stories to start April 2017 with. Facebook Social Media News April 2017. How Local News Stations Cover Weather on Facebook. Google Plus Social Media News April 2017.

Social Media 49

Social Media Pinterest Media Instagram 49

Beyond PR

MAY 2, 2017

It’s the same thing with social media and PR. Social Media = Peanut Butter. Think of social media as the peanut butter. It’s the foundation of marketing in 2017. As a business owner, you must be on social media. billion active social media users in the world. PR = Jelly.

Social Media 78

Social Media Media Local Pitching 78

Communications Conversations

JANUARY 2, 2018

This year, Instagram-related content (no surprise) was hot, with two local Instagram influencer lists topping the chart. Probably worth a read if you’re a Minnesota-based company looking to connect with local types. One of the true up-and-coming stars in social media marketing–especially in the health care field.

Banking 0

Banking Instagram YouTube Case Study 0

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. PR people may also develop guidelines for interacting with the media or even social media.

Training 195

Training Media Training Crisis Communications Reputation 195

Stephen Waddington

OCTOBER 10, 2018

Local Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Back in 2017, there were 301 groups and 279 pages in and around Braintree. Not just a bit huge.

Local 60

Local Facebook Media Government 60

Stephen Waddington

OCTOBER 10, 2018

Facebook pages and groups are replacing local media according to research from Braintree, Essex. By Dan Slee If there’s one thing I can tell you it’s that Facebook groups and pages in a local area are huge. Back in 2017, there were 301 groups and 279 pages in and around Braintree. Not just a bit huge. A lot huge.

Local 60

Local Facebook Media Government 60

5W PR

JULY 11, 2018

Top Publicity Stunts of 2017-2018. It’s safe to say that PR has seen some incredible creations over the course of 2017 and 2018. In March of 2017, the Cancer Research charity blew us all away with an incredible interactive ad campaign. The result was a powerful social media response along with plenty of hype for the cars.

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Measurement Education Social Media Film 149

Reputation Us

JANUARY 31, 2017

We’re excited to announce that On-The-Move Community Integration is the winner of the 2017 Nonprofit Challenge, marking the start of our one-year partnership with the organization. of conducting the Nonprofit Challenge and look forward to assisting On-The-Move become better communicators and reach their goals in 2017.

Nonprofit 60

Nonprofit Community Local Training 60

Cision

JUNE 15, 2017

Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017. In terms of approach, paid and owned allow us to better segment via social media and influencer relations.

Automotive 245

Automotive Resources Consumer Course 245

Business Wire

MAY 18, 2017

By Jean-Adrien Delicano, Media Relations Specialist, Business Wire Another month, another round of layoffs and “restructuring” in the Canadian media world. In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms.

Newspapers 181

Newspapers Industry Print Journalism 181

Communications Conversations

SEPTEMBER 12, 2017

.” It’s a phrase that’s been ubiquitous since social media blew up in 2007-2008. And, it’s been used (to death) in signage by retailers, restaurants and media. 12, 2017, it’s officially a dead internet phrase. I had real conversations with friends (local and far-flung). In real time.

Retail 0

Retail Social Media Twitter Customer Service 0

Flack's Revenge

FEBRUARY 6, 2018

December 2016 – Zuck says Facebook is ” not a traditional media company ,” but “we feel responsible for how it is used.”. January 2017 – They hire Campbell Brown , former TV news anchor, to lead news partnerships. January 2017 – The company reveals a Journalism Project ; incentives and programs to encourage media partnerships.

Facebook 120

Facebook Journalism Local Google 120

Critical Mention

OCTOBER 27, 2018

billion between 2016 and 2017. In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. After the infamous horror film “IT” was remade in 2017, Warner Bros. billion to $9.1

Film 131

Film Viral YouTube eBook 131

PRSay

MARCH 20, 2019

During the week, Pittsburgh’s Megha Pai works as an assistant account executive at the agency Havas PR , where she creates social media content, pitches journalists and drafts news releases. “The balance isn’t difficult,” she says. “I carve out that time for creative writing because I look forward to it.”

Writing 122

Writing Creativity Local Pitching 122

Presspage

OCTOBER 6, 2017

” In his role, he is responsible for the overall awareness of the location online, inbound traffic, social media, SEO, and content marketing. Along with their local office, Curacao Tourist Board also has overseas offices in The Netherlands, Germany, Brazil, Australia, United States, and Canada.

Tourism 122

Tourism SEO Storytelling Social Media 122

PRSay

OCTOBER 7, 2018

It was a selfie phenomenon on social media. “Van Gogh BnB” became a global sensation, receiving media coverage in more than 100 countries while also generating intense local interest in the exhibit — and the museum. In 2014, Airbnb booked 36 million nights; in 2017, 190 million nights.

Conference 126

Conference Creativity Internal International 126

Deirdre Breakenridge

NOVEMBER 23, 2016

I remember sitting with a college student at a local Starbucks. To show thanks to your industry, don’t just join an Industry association, be more active in their local, regional and national events. For example, new books on PR, social media, strategic planning, influencers, etc., Industry Associations.

Skype 150

Skype Industry Storytelling Interviews 150

PRSay

SEPTEMBER 19, 2019

27 — a day earlier than in 2018 and over a week earlier than in 2017. Despite this media attention, though, Kline speculates that an impetus for bringing back the PSL so soon is to spread out its slowly-waning demand. Though autumn officially starts on Sept. 23, Starbucks rolled out its pumpkin spice latte this year on Aug.

Instagram 128

Instagram Analytics Google Trends 128

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017. It’s also why Walmart should have looked at buying Yahoo in 2017.

Trends 95

Trends Marketing Mobile Web 95

PRSay

AUGUST 23, 2017

I applaud 2017 PRSA National Chair Jane Dvorak, APR, Fellow PRSA, the Board of Directors and the Governance Committee for their effort to update the Board’s representation model. In the decades since then, the profession has changed dramatically, with many communications pros now primarily defining themselves by area of specialty.

Government 109

Government Leadership Local Communications 109

ImPRessions - Crenshaw Communications

MAY 18, 2018

Borrowing a page from Walt Disney’s playbook, the Lego Group, which was named #2 most reputable company in 2017, created LegoLand theme parks and a Legoland themed hotel. Over 1400 people ventured in to see how locals live. Airbnb opened a pop-up open house for four days in London as part of its 2016 “Live There” campaign.

Branding 149

Branding Brand Storytelling B2B 149

PRSay

AUGUST 29, 2017

Join the discussion by following @PRSADiversity and using #PRSADiversity in your social media posts. Jane Dvorak, APR, Fellow PRSA, is the 2017 PRSA National Chair. Here, the Diversity & Inclusion Committee and other PR thought leaders offer their insights on the importance of a diverse and inclusive workplace.

Leadership 129

Leadership Local Data Industry 129

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 212

Marketing Content Marketing Data Social Media 212

Prohibition

DECEMBER 4, 2017

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017 ! Our industry is changing rapidly, but the agency demonstrated that its focused on staying ahead of the local competition by ensuring campaigns are fully integrated, combining social and digital with traditional PR.”.

Publicity 48

Publicity Local Agency Social Media 48

Prohibition

DECEMBER 4, 2017

Therefore, we are thrilled to announce that we won Outstanding Public Relations Consultancy 2017 ! Our industry is changing rapidly, but the agency demonstrated that its focused on staying ahead of the local competition by ensuring campaigns are fully integrated, combining social and digital with traditional PR.”.

Publicity 0

Publicity Local Agency Social Media 0

Communications Conversations

APRIL 24, 2017

According to a Starbucks spokesperson via The Guardian : “The look of the beverage was an important part of its creation, our inspiration came from the fun, spirited and colourful unicorn-themed food and drinks that have been trending in social media.”. Starbucks Coffee (@Starbucks) April 19, 2017. ✨ pic.twitter.com/TaIQrF8fac.

Instagram 100

Instagram Trends Company Apparel 100

Buzzstream

JUNE 20, 2018

From January 1, 2017 until April 26, 2018, our editorial team has earned over 700 links to our websites and content that our bloggers told us about. Nearly 9% of all of the links we earned in 2017 and 2018 thus were to a handful of “best blogger” pages to our sites. 405 of those links were to our top websites.

Retail 70

Retail Case Study Examples Community 70

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

MaccaPR

JANUARY 17, 2017

Your Top 4 Benefits of Working with Sponsored Bloggers (Part 1) Influencer marketing was a hot topic at the beginning of 2016 - and will without a doubt continue in 2017, especially among female demographics. Now, don't miss our upcoming posts for PR and marketing pros in 2017. the Top MaccaPR Posts of 2016.

Crisis 48

Crisis Local Blogging Creativity 48

wiredPRworks

MAY 15, 2018

It was something I’d wanted to do for about eight years: a digital detox to unplug from social media and email. Tagging it with #DigitalDetox and a 5/15 return date, I posted it to all of my social networks. If I was this affected by social media, maybe I really did need a break. Because it always is.

Social Media 53

Social Media How To Media Instagram 53

Bianchi Biz Blog

FEBRUARY 21, 2022

While working in local news in the Northeast, I covered a few big hurricanes and major blizzards that ravaged the area. Covering Hurricane Sandy in 2012 was an adventure that included a lot of adrenaline and little sleep in the “early days” of using social media for good. I started off covering education and other local issues.

Meeting 94

Meeting Transportation Media Sports 94

PRSay

FEBRUARY 22, 2019

To shift this direction, MSHDA teamed up with local companies Airfoil Group (a creative marketing and PR firm) and Perich Advertising + Design to build an integrated marketing communications campaign centered on demystifying the home-buying process for potential first-time homebuyers — specifically Michigan millennials.

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Case Study Study Guidelines Creativity 94

Reputation Us

NOVEMBER 4, 2016

The end of the year is quickly approaching and with that comes the anticipation of selecting an LT Public Relations 2017 Nonprofit Challenge recipient. It’s also our hope that the Nonprofit Challenge will inspire firms to donate their time to help generate community awareness for other local nonprofits.

Nonprofit 60

Nonprofit Media Training Training Local 60

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40