Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process? ’ .

Radio 60

Radio Local Meeting Journalism 60

Shift Communications

DECEMBER 15, 2016

“PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Buzzstream

MARCH 26, 2025

And I would say there’s been an introduction of other signals that are also significant because prior, let’s say from, let’s say like 2011 to maybe as far as 20 16, 2017, I would say it was pretty much just like. This is like in 2016 or 2017. Links, right? Links from like high quality links. Yeah, it did rank.

Brand 62

Brand Branding SEO Data 62

Beyond PR

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. The core algorithm linked to quality appeared around March 8, 2017. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64

Mora Communications

OCTOBER 13, 2017

When an attorney appears on CNN, MSNBC, the Today Show, the New York Times, the Wall Street Journal, or their regional or local media outlets, their credibility grows by leaps and bounds. TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. 2017 | PR for Law.

Advertising 40

Advertising Advertising Television Viral 40

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. The 2017 United Express Flight 3411 incident. Domino’s Viral Staff Video. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

AUGUST 11, 2021

These groups, factions, or narratives can be researched through analyzing viral narratives (the stories being shared), looking at where these spread (social accounts), and then discerning wider stories and beliefs. So it goes. You must still take the time to understand them, at least to avoid surprises. .

Brand 78

Brand Branding Groups Data 78