Onclusive

DECEMBER 14, 2016

If you’re in search of PR and marketing conferences to attend in 2017, you’re in luck because this is the definitive list! Whether you’re looking to submit a proposal to speak, nominate a colleague’s work for an award, or attend a communications conference to sharpen your skills, this curated round-up of events will help.

Conference 150

Conference Marketing Communications Education 150

Deirdre Breakenridge

JANUARY 12, 2017

We’re kicking off #PRStudChat in 2017, and you won’t want to miss a Twitter chat focused on the nuances of media relations and lessons learned from the field. On Wednesday, January 25, 2017, at 8:30 p.m. What can we do in 2017 to promote more transparency and trust? What constitutes a real relationship today? And many more!

Media Relations 150

Media Relations Media Pitching Television 150

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. It will be remembered primarily by marketing and PR professionals. The post 2017 Crisis Management That (Mostly) Worked appeared first on Crenshaw Communications. Pepsi’s graceful mea culpa. Well handled.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

Besides tuning into Lee Daniels’ new series “Star” and getting the story on all the Golden Globes nominees, it’s time to set important, yet achievable, #PRGoals for 2017. In 2017, the competition for earned media coverage and share of social voice is only going to grow.

B2C 120

B2C Measurement Video B2B 120

Cision

DECEMBER 13, 2016

In fact, statistics show that just 19 percent of PR/communications people are involved when companies plan their marketing strategy. Not having a PR strategy is recipe for disaster — especially in 2017. Not having a shareworthy story can kill your PR efforts in 2017. That’s one principle you shouldn’t ignore in 2017.

Blogging 72

Blogging Strategy Pitching Engineering 72

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

With the year dwindling down, it’s time to start looking ahead to 2017. Public Relations Skills and Competencies Will Need to Expand Both Vertically and Horizontally in 2017. Influencer marketing will be front and center. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

Real Estate 120

Real Estate Technology Data Social Media 120

Cision

DECEMBER 6, 2017

Over the past decade, the lines between PR and marketing have blurred. PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes.

How To 223

How To Marketing Storytelling Measurement 223

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

NOVEMBER 13, 2017

The goal of #CisionChat is to engage with communicators, marketers and PR pros like you on the topics that matter most. So, last week on #CisionChat we connected with Carlin Twedt ( @Carl_In_Tweets ), marketing and social media manager at PRDaily. Carlin Twedt (@Carl_In_Tweets) November 9, 2017. CisionChat. CisionChat [link].

Content Marketing 0

Content Marketing Social Media Marketing Media 0

Prowly

DECEMBER 30, 2017

First and foremost, […] The post A Year of Great Content in Review: 19 Best Pieces by Prowly Magazine Contributors in 2017 appeared first on Prowly Magazine.

Education 0

Education Blogging Content Marketing Marketing 0

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2016

A look at the year in review offers some clues as to what 2017 year has in store. Here are five content predictions for 2017 that all PR people should be aware of. 2017 will see more advances in mobile, including more efficient interfaces for a better and more customized user experience. Video goes vertical. Mo’ mobile!

Trends 120

Trends Mobile Video Film 120

Cision

APRIL 27, 2017

Besides, if you want to hear from CEO Kevin Akeroyd, CMO Chris Lynch or VP Marketing Communications Nick Bell, you’ll just have to RSVP to our next Cision World Tour event. Ron Culp (@Culpwrit) April 26, 2017. Cision (@Cision) April 26, 2017. Cision (@Cision) April 26, 2017. pic.twitter.com/5iEc1ytxLw. —

Data 264

Data Leadership Tools Advertising 264

PRSay

NOVEMBER 20, 2020

trillion Hispanic market is the largest ethnic market in the United States, and has risen by 212 percent, or $500 billion, since 2000. The Hispanic population has enormous potential for marketers, but how can we reach them effectively? Hispanic market in both Spanish and English. Hispanic population is projected at 62.3

Marketing 183

Marketing Airlines Groups Community 183

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. — United (@united) April 10, 2017. — United (@united) April 11, 2017. — GitLab.com Status (@gitlabstatus) January 31, 2017.

Crisis 271

Crisis Branding Brand How To 271

Cision

FEBRUARY 3, 2017

It continues a thought leading series based on Agency and Client-side workplace issues, and is the basis of a forthcoming coaching and mentoring book to be published in 2017 alongside the 15th anniversary of the agency. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

Creativity 120

Creativity SEO Mobile Journalism 120

Deirdre Breakenridge

JANUARY 30, 2017

Not too long ago, I shared the three areas of focus I think all Social PR Superheroes need to zero in on in 2017. Your boss could be concerned AF whether what you do falls into “PR” or “marketing” or…. And yes, “influencer marketing” is a buzzword these days (or would that be “buzz phrase”?). They were: Integration. Influencers.

Measurement 150

Measurement Twitter Instagram Training 150

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS. Keep it short and sweet.

Infographics 266

Infographics Branding Brand Video 266

Cision

JUNE 19, 2017

As the media landscape has changed drastically over the past decade, brands must acknowledge and implement earned media within their marketing and communications strategies. Ritchie acknowledges the challenges marketing and communications professionals feel when incorporating earned media within their current paid and owned media campaigns.

Strategy 158

Strategy Marketing Media Consumer 158

Ronn Torossian

FEBRUARY 15, 2018

Defining a Winning Marketing Strategy NY Knicks Style. In sports, often the winning marketing strategy is tied to a winning season. But the New York Knicks have not let the team’s lack of success on the courts impact their winning marketing efforts. The Knicks entered the 2017 season, … READ MORE ».

Strategy 150

Strategy Marketing Sports Course 150

Ronn Torossian

DECEMBER 14, 2018

retail sales for the last two months of 2017 amounted to more than $108 billion. The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S.

Retail 150

Retail Marketing Analytics Blogging 150

Onclusive

DECEMBER 6, 2017

The MarTech and AdTech revolutions have forever changed the way marketers work and measure their success. The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. That’s a radical shift over a decade. Know which tactics are working.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Business Wire

MARCH 7, 2017

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message. This section covers working with influencers, measuring your success, and maintaining the best communications for your brand.

Marketing 157

Marketing Guidelines Measurement Analytics 157

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Also ask: What is the overall marketing commitment? The post How To Pick The Right PR Firm In 2017 appeared first on Crenshaw Communications. The first step is to determine goals, desired outcomes, and the importance of earned media and thought leadership in the overall communications mix. What is the product launch timeframe?

How To 120

How To Case Study Product Launch Agency 120

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. for every $1 invested in influencer marketing. That’s because they see results.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Business Wire

MARCH 22, 2017

By Vilan Trub, Business Wire The following is Part II of Business Wire's article providing insight into the top social media trends for 2017. A great way to get acquainted with the content on LinkedIn is to check out their marketing pages blog.LinkedIn.com and LinkedIntoBusiness.com. had to offer. Be Authentic. Alfred Edmond Jr.,

Social Media 151

Social Media Trends LinkedIn Media 151

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Event & Experiential Marketing. Check out our list of the best PR conferences to attend in 2017. Influencer Marketing & Blogger Relations . Internal Communications. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Proactive Report

FEBRUARY 2, 2017

The 2017 Edelman Trust Barometer has some interesting data for PR practitioners. 60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. Here the top 10 insights from the report. Trust in Authorities is Eroding Worldwide. Trust in media is now at an all time low. The Trust Gap Widens .

System 100

System Training Engineering Employee 100

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Camille Sheehan ☁️ (@CSheehanPR) March 13, 2017. Cision (@Cision) March 13, 2017. or “What was that even about?”.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. In fact, the 2017 U.S. Case in point: the 2017 United Airlines fiasco in which a passenger was violently removed from his seat.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. We learned a lot about the viability of visual content in the 2017 State of the Media. Nearly 70 percent of marketers rate charts and graphics as the most engaging type of visual content.

Case Study 210

Case Study How To Infographics SEO 210

Cision

MAY 2, 2017

It’s the foundation of marketing in 2017. How can you afford not be on social media and miss out on this potential market? Sweeten your marketing plan by adding in free publicity. Think of social media as the peanut butter. As a business owner, you must be on social media. billion active social media users in the world.

Social Media 167

Social Media Media Local Pitching 167

Cision

MAY 3, 2017

Free markets demand a free press. UNESCO (@UNESCO) May 1, 2017. At a time when 81 percent of senior marketers believe earned media is more effective than paid media , brand success relies heavily on the merit-based earned media that journalists provide. Image source: The 2017 Cision State of the Media Report.

Branding 253

Branding Brand Government Ethics 253

Shift Communications

MAY 22, 2017

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 17, 2017. Christopher Penn (@cspenn) May 18, 2017. Vice President, Marketing Technology. Let’s look at some of the highlights from the show.

Publicity 166

Publicity Analytics Data Advertising 166

Cision

SEPTEMBER 14, 2017

The Cision 2017 Global Social Journalism Study outs journalists as similarly skeptical. What I want to do in this post is to take a look at how widespread the (non-pejorative) fake news phenomenon is and look at some ways that PR professionals and marketers can provide utility to journalists that may be on high alert for disingenuousness.

Journalism 309

Journalism Study Social Media Resources 309

Cision

OCTOBER 4, 2017

In our 2017 State of the Media Report , we learned that 71 percent of journalists “always or often” use multimedia in their stories. According to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends — communication teams aim to: Publish more engaging content. For marketing professionals — multimedia is a must have.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211