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Why Advertising Isn’t Dead

Cision

Taking advantage of both of these factors, companies like Procter & Gamble began to sponsor radio dramas and comedy shows — even threading the use of branded products directly into the storylines of some of the shows. In the 1970s, the soaps moved mainly from radio to television. Reality TV Sparked New Opportunities.

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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! No matter how many channels or campaign variations you have, maintain the same underlying message and theme.

Examples 104
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Prakky’s pick: Top sources of Australian media news

Prakkypedia

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Download This Show. Media Week in InDaily.

Media 76
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

Twitter 77
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9 Little Stories from a One Time Public Relations Gig with the Ringling Bros. and Barnum & Bailey Circus

Sword and the Script

3) Snakes do Drive Time Radio. What we learned along the way was that it also had the potential for broadcast radio as well. So, in the wee hours in the morning, we drove from downtown DC to the area radio stations in Gaithersburg, Md. for drive time morning radio. 5) Clowning around at Walter Reed.

Publicity 108
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3 Reasons Earned Media Still Rules

Beyond PR

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In And in 2017, that figure will grow 24.0% million people.

Media 75
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Prohibition wins Prolific North’s Best Integrated Communications Campaign

Prohibition

Overall, the campaign was hugely successful and achieved more than 146 pieces of radio coverage and 140 pieces of national and regional print coverage, with a total circulation of 337 million for print and 355 million opportunities to hear for radio, and genuinely drove online conversation.