PR in High Definition

JANUARY 17, 2017

Technology isn’t all drones, swarm intelligence and hype – and even the worlds of virtual reality (despite the ready availability of headsets), 3D printing and the IoT are a reasonably long way from ubiquitous adoption across the UK. So, which sectors do we think will rise to red-hot levels of heated fame in 2017?

Technology 48

Technology Automotive Retail Banking 48

The Stalwart Blog

DECEMBER 5, 2016

I have loved and admired Joshua Topolsky's career since first catching him on "Late Night With Jimmy Fallon" as its technology correspondent back when he was Engadget's editor-in-chief. His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. Joshua, I am rooting for you!

Storytelling 60

Storytelling Journalism Print Mobile 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 14

Technology Company Software Marketing 14

Cision

DECEMBER 12, 2016

It’s easy to point to generational divides in technology. Brands are not married to the idea of TV advertising, print media, billboards, etc. Make sure that social media is part of your 2017 editorial calendar, and plan ahead to ensure you’re distributing your content to the right people, on the right channels, at the right time.

Social Media 120

Social Media Media Measurement Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

2017 PR Takeaways. And, just for fun, this interview with Dawn Ostroff, the president of Condé Nast Entertainment, offers cool insights as to how the formidable print company has morphed into a digital media company. Technology means continuous learning. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Video Training Survey 136

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I also assist in copyediting our magazines and with event coverage depending on availability. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 97

Meeting Media Training Automotive 97

Presspage

DECEMBER 26, 2017

I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. Then, in 2008, I returned to the accounting profession as the receivables coordinator at American Ring; 10 years later I continue to work for them as the Director of Business Technology and Intelligence.

Community 115

Community Software Education Web 115

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology. They added another $4.5

Software 156

Software Pitching System Analytics 156

Sword and the Script

JULY 28, 2020

billion in 2017 and today it boasts “nearly 900 million users.” At the time, digital advertising was squeezing print publications, but as a long time PR professional, it was a shock to see the company close so suddenly. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 114

Content Marketing Marketing B2B Advertising 114

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. A page within the printed report document triggered the experience for investors.”.

Case Study 114

Case Study B2B Study Marketing 114

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Download This Show. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century.

Government 103

Government Education Print Ethics 103

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology International 87

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that). That may be changing. And who can blame them?

Technology 69

Technology Advertising Advertising Community 69

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Technology is also enabling a remote workforce. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13

Report 81

Report YouTube Privacy Web 81

Critical Mention

AUGUST 5, 2018

Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. Annie Jennings is the founder and CEO of ANNIEJENNINGSPR , a national publicity firm that created the #1 Radio Talk Show Campaign and access to national media, including local, regional and national TV, online media and print.

Twitter 77

Twitter Radio Social Media Print 77

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. And in 2017, that figure will grow 24.0% million people.

Media 75

Media B2C B2B Nonprofit 75

PR in High Definition

APRIL 23, 2019

In 2017, our CEO Claire questioned whether innovation was stagnating across social media channels. And in fairness, it’s not for lack of trying – AR and VR have not provided the next revolution of technology that we expected. This is one technology that we do believe will have a revolutionary impact, but it will take time.

Communications 59

Communications How To Print Hotels 59

Shift Communications

DECEMBER 15, 2016

On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. We worked through technology glitches, changes in plans, changes in schedules and more in the home stretch, as this format was a first for both client and reporter. Client: Print Syndicate.

Print 60

Print Media Travel Wireless 60

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

OCTOBER 24, 2017

The report noted in observation: “Fifty-eight percent of respondents cited engagement as a big challenge, compared to 35 percent in our 2017 survey. The potential to technology may be unlimited, but the human condition is finite. Print it out and mail it out to your ABM targets. 51% say finding leads that convert. Blog about it.

B2B 67

B2B Report Marketing Survey 67

Contently - Strategy

OCTOBER 1, 2018

In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. They could print the same number of words on fewer sheets and thus avoid the tax. We herald the arrival of a new technology or technique as the latest and greatest approach.

Marketing 104

Marketing Google Newspapers Print 104

Stephen Waddington

MAY 8, 2018

2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner. Instead, where appropriate, technology is already empowering online consultations and self-care in the home. . #3 This is not sustainable, nor is it necessarily optimal for patient outcomes.

Communications 63

Communications Healthcare Print Community 63

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? 2017 is the year where we saw a shift when it comes to transparency. Whilst the technology is still at its early stages, brands and comms professionals need to work together and start thinking about how they can use mixed reality to their advantage. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7 A 2017 analysis of 1.4 100, 500, maybe 1,000? According to Search Engine Journal, SEO leads have a 14.6

Strategy 67

Strategy How To B2C Content Marketing 67

PR in High Definition

FEBRUARY 18, 2019

Research in 2017 established that online reviews impact purchasing decisions for 93% of consumers and 92% of businesses. Companies that prioritise activities towards voice technology now have the chance to get ahead. The days of buying without doing any background research first are long gone. The evolution of reviews.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 69

Marketing Pitching Corporate Technology 69

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article.

Meeting 65

Meeting Automotive Engineering Media 65

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Online blog posts can drive direct traffic to your landing page, like this recent example from our technology client, RBA, whose expert wrote about the digital workplace topic addressed in the e-book. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ZudePR

MARCH 22, 2018

H: What about the print quality? September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. Having downed tools on 28 December, I picked them up again on 5 January, and limbered up for a few days: A: What technology would I use to write the book? F: What could I learn?

Writing 83

Writing Google Blogging Exercises 83

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. more likely to be an early adopter of technology than other generations, and 56% of millennials report that they’re usually either one of the very first to try new technology or are among the first group to try a new technology.”

Mobile 90

Mobile Education Technology Examples 90

Shift Communications

SEPTEMBER 18, 2017

For example, here’s the remainder of 2017’s calendar for AdAge magazine: My PR team would advise me to craft stories, topics, articles, bylines, etc. to match these themes in the months when my search volume is highest, so that I’m in print when people are already finding my website. Vice President, Marketing Technology.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. 13) Data says it’s fit to print. An increase in the data driven arms race and for many to return to analog or print options to cut through the digital noise.”. Jeremy Pepper | Communimatic.

Marketing 127

Marketing Content Marketing Crisis Management Data 127

Cision

APRIL 5, 2017

Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch: Is print media dead? It is an amazing gift to invite them into our spaces.

Report 225

Report Media Advertising Advertising 225