ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable. What’s next?

B2B 120

B2B Customer Service Software Technology 120

Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

Examples 104

Examples How To Product Launch Print 104

Contently - Strategy

NOVEMBER 14, 2018

By 2017, he’d built a billion-dollar brand. Brands love to talk about going viral; Dubin actually did it. And in 2017, Unilever bought it for $1 billion. The brand’s success was about more than just going viral or getting lucky. In 2010, Michael Dubin used to work at Time Inc., doing improv comedy on the side.

Leadership 106

Leadership Brand Branding How To 106

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume.

Marketing 76

Marketing Consumer Measurement Viral 76

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? 2017 is the year where we saw a shift when it comes to transparency. Uber came under fire after an employee blog went viral, detailing a culture of sexism. So, what are the crazy trends predicted to become lifestyle norms by 2027? Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

Mark My Words

APRIL 26, 2022

To this day, Mason makes sure that he gets every print copy of the local Craven Herald and Pioneer newspaper posted down to his south-east London home, where he now lives with his primary schoolteacher wife and their two sons. . ‘So, where are we in this Brexit process? ’ .

Radio 60

Radio Local Meeting Journalism 60